Home Textile Industry Boarded The Stage Of Mobile Marketing

With the development of the Internet and the development of mobile Internet, the rapid development of e-commerce has already affected people's life in an all-round way. More and more people choose online shopping. Zhejiang's home textile enterprises are also eager to make the transition to achieve greater development space. In this regard, marketing expert Zhang Guoming pointed out: under the trend of big upgrade era, the traditional textile industry must be united. Internet By innovating revolution to seize market opportunities.

As we all know, the home textile industry is labor intensive industry. The home textile industry has 15 industrial clusters with special products, such as bedding, cloth, embroidery, towels, flocking and blankets. The current economic situation has limited impact on the domestic enterprises in the home textile industry, and the opportunities for the dominant brand enterprises in the domestic market are greater than the challenges. The textile industry needs its own brand to improve the added value of the product.

Industry expert Zhang Guoming thinks only good. Home textile products Good marketing activities plus good service can keep users. It is a general trend for home textile enterprises to enter the ranks of electronic commerce. In the mobile Internet era, the use of technology greatly widens the marketing channels and ways of home textile enterprises, and brings new opportunities for the home textile industry. Online marketing creates its own brand. Compared with offline marketing, it is not only not limited by time and space, but also has small investment and large returns. Therefore, for the traditional industries such as home textiles, this marketing channel is very broad.

Take Hangzhou sinomenine Textile Co., Ltd. as an example, Hangzhou sinomenine Textile Co., Ltd. is mainly engaged in the production and sale of home textile products in the physical industry. And export oriented, in the current Zhejiang home textile enterprises in many cases, if only rely on retail. Physical sales That is, quality service and high quality products can not be competitive.

As Zhang Guoming, head of Hangzhou Ivy Textile Co., Ltd., he also knows a lot about the Internet industry. He believes that if Hangzhou Ivy Textile Co., Ltd. wants to win the industry, it must adapt to the market changes, keep pace with the times, take the lead in entering the mobile Internet, open up a new marketing mode, and create a three-dimensional marketing mode through the online promotion of offline marketing. This is not only a major attempt. Today, with the highly developed mobile Internet technology, the two way of combining development will surely innovate the industry profit model and promote the development of the industry.

The debut of the home textile industry has surprised us to see the new world created by the combination of traditional industries and the Internet. We may not be able to predict how big the mobile Internet will change in a few years. But surely the traditional industries such as home textile industry will find their own world on the stage of the Internet.