Dialogue With Chinese Designer Zhou Xiangyu

Chinese designers Xiang Yu Zhou The fourth appearance in London men's wear week is the first designer to come here to do the show after the establishment of London men's wear week. Before the conference, he was very proud to say that all the cooperation teams came from China, whether they were accessories, patterns or show music.

　　 2014 design inspiration for autumn and winter series?

Many elements of the press conference were removed from the Royal iconic dressing, such as some ceremonial things, such as Sash, and some royal badges, but I do not want this series to look so Royal. I just want these elements to be drawn out to show a sense of ritual that I want to express, for example, I show them through geometric patterns. At the same time, I blend the elements of sports in this autumn and winter series, officially and sports recombine into my own landmark. This is also my understanding of modern men's clothing. Finally, when we put together the 40 look of this season, you will find that he has a potential rule. There are 4 models or two models. There is a subtle connection between the group and the group.

　　 What are the special choices for this season?

The fabric is basically used this time. Fabric For example, wool, cashmere and fur, though I used many nylon materials last season. For these natural fabrics, I do not want to keep them very conservative. Actually, I always want my show to be more modern. At the same time, I also made a comparison on the material quality. The comparison between the thick fabric and the thin fabric is also the selling point of this season.

　　 What are the criteria for choosing models this time?

We chose the model from hundreds of excellent models, but we should not only look for the good ones, but also look for them standing together. So the first four models will feel that their eyes are very similar, like brothers, so this also adds a lot of difficulties and challenges to our selection of models. In fact, we all choose good boys, but everyone has different understanding of good looks. Some boys look good but look street, not elegant and elegant. Of course, they are also young and attitude.

　 Every season's invitation letters are very bright. What about this season?

The invitation did not do too much article, like the previous season we did posters and laser cutting words. This invitation is more like an invitation letter you received from the royal family. The paper is made of cellophane paper very modern. The traditional gentleman in the invitation is actually one of my inspiration. Shoulder shoulder ribbon It can be seen in this press conference. The theme of our season is Your Highness, so when we respect a person, we usually humbly call it "YOUR Highness". But the invitation to the left is a very ridicule, very loudly shouted "Your Highness" movements and expressions.

　　 Did you cooperate with art festivals or designers this time?

Everyone's ideas are very international, but they share a lot in common. So I am particularly willing to gather all of you together so that we can accomplish one thing together. All the cooperation teams in this season are basically Chinese. Shoes need not be said to have worked with Kim many times, from the first quarter to the present, as well as sunglasses and accessories. This time, soulspeak music producer Jeff Liang tailored music for the show, and the pattern was from an illustrator in Hongkong, so all the combinations were interesting.

　　 Looking at the official schedule, we found that your show was on the last day. Why did it appear on the first day?

This time we talked in advance, but actually we wanted to put it on the first day. Because after the first day, it will be easier to see other designers' shows, such as the Kay Kwok conference. On the last day, there was pressure, and it was always in preparation.

　　 Compared with the previous time, the time for coming to Britain is not as long as before. Why is it getting shorter and shorter?

This will benefit from the growing maturity of our current working team in London, and this time the backstage organization is becoming more and more large-scale. I am not in London. Everything is possible to run according to the result I want. Sometimes you need to pull yourself out of things that you are not good at.

In social media, you can see many 2013 autumn winter "Boyswill be Boys" and "WICKED" letter printing series, which are very popular. What do you think is the single product of 2014 autumn and winter in your 2014 autumn and winter series?

In fact, when you are doing a series, you will not think which product will be popular, because this is not something you should consider when making a series, but after a series is finished, I will probably guess which product will sell well, and which single product will be more photographed by editors. This season's work, I personally feel that fur coat, leather sports shoes and drape coat should be editors' love.