Dialogue With Famous Korean Designer Li Shangfeng

< p > ten years ago, our Oriental designers were bringing Oriental elements to the international stage and merging with western culture.

But now there are some differences. Now our eyes have shifted to the Asian market.

In order to meet the needs of these customers, we must understand their cultural background and integrate the < a href= "http://www.91se91.com/news/index_c.asp" > the eastern element < /a > into the design.

So it is now the eastern age.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201401/07/20140107020249_sj.JPG "/" < > > "

< p > < strong > reporter: what are the differences in positioning between LIESANGBONG brand and LIE brand? < /strong > /p >

< p > Li Shangfeng: first of all, the difference between age groups.

LIESANGBONG is targeted at consumers aged 30 to 40. LIE is a relatively young group between 20 and 30 years old.

In terms of price, LIE is also relatively cheap, almost half of LIESANGBONG.

LIE is mainly for export.

And the a href= "http://www.91se91.com/news/index_c.asp" > LIESANGBONG < /a > in Korea's 20 shops, distributed in various high-end department stores, because its target customers are high consumption groups.

At present, there are also sales in Shanghai.

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< p > < strong > reporter: what is the theme of 2014SS? < /strong > /p >

< p > Li Shangfeng: Paris, New York, Singapore and Seoul have all come out.

The theme is South Korea's representative flower, Wu.

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< p > strong > reporter: what is the difference between Korean fashion and international fashion? < /strong > /p >

< p > Li Shangfeng: ten years ago, our Oriental designers were bringing Oriental elements to the international stage and integrating with western culture to cater for westerners' aesthetic appreciation.

But now there are a number of differences. Oriental culture is blended in the same level.

We are also proud of it because the oriental culture has its own things, and it is now in the same position as western culture.

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< p > < strong > reporter: how does the international stage recognize the eastern elements? < /strong > /p >

< p > Li Shangfeng: because now our eyes have shifted to the Asian market, such as China, Singapore, Korea, Japan and so on, the market is very large.

In order to satisfy these customers' needs, we must understand their cultural background and integrate Oriental elements into design.

So it is now the eastern age.

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< p > < strong > reporter: independence a href= "http://www.91se91.com/news/index_c.asp" > designer brand < /a > the key points in the growth process and how the designer spirit is embodied and inherited in the brand. < /strong > /p >

< p > Li Shangfeng: many of our fashionable things have been learned from the West. Therefore, even if we are doing our own brand, inheriting our national culture and unique style, we must first understand the background of western fashion, so that we can succeed in this road.

His vision must be universal and broad.

And in terms of market operation, he also needs a team with a broad vision.

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< p > strong > reporter: should Li Shangfeng's brand be integrated with your own spirit? < /strong > /p >

< p > Li Shangfeng: Yes, the designer's creative design must be interwoven with his character and thoughts.

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Reporter: will p pay attention to the international trend? < /strong > < /p > strong.

< p > Li Shangfeng: it is not very concerned because it does not want to be like others.

If I want to catch up with the fashion trends of some fashion week around the world, it is not my own brand.

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< p > < strong > reporter: what is teacher Li's management mode for his team? < /strong > < /p >

< p > Li Shangfeng: master and apprentice, bringing some apprentices.

The characteristic of Korean designer brand is that all the work from beginning to end needs designers to manage.

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