Women'S Clothing Stores Are Facing Fierce Trend, And Garment Industry Is Facing Deep Pformation.

Under the pressure of the Internet impact and the rapid expansion of the early stage, the garment enterprises in 2013 launched an unprecedented industrial pformation, with frequent actions such as discounts and closing stores. But it is undeniable that the industry is still in the doldrums and is an indisputable fact. P

In the industry view, 2014 will be a year of deepening pformation of the garment industry.

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< p > < strong > key words: Guan Dian < /strong > < /p >.

< p > < strong > < a > href= > http://www.91se91.com/news/index_f.asp > > dress > /a > closing shop or more fierce < /strong > /p >

< p > semi annual report last year showed that Lining closed 410 stores, Anta closed 273 stores, PEAK closed 289 stores, 361 outlets closed 601, and China's power stores closed 611.

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< p > Zhu Qinghua, a light industry researcher at CIC, predicts that the closing tide of "a href=" http://www.91se91.com/news/index_c.asp "clothing industry < /a" will last for about a year, but the closing speed will gradually slow down.

In terms of categories, women's clothing stores will be more closed.

Women's clothing occupies half of the clothing industry, and the phenomenon of overcapacity is remarkable. Meanwhile, women's clothing is also the main force of the channel for testing water online, and the time needed for adjustment is relatively long.

Zhu Qinghua said.

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< p > < strong > key words: O2O < /strong > /p >

< p > < strong > O2O mode is deep and perfect < /strong > < /p >.

< p > "double 11" and "double 12" have launched the online shopping craze again and again, which shows that the Internet economy is hot. However, it is also the impact of this new economic mode. The pressure of the garment industry which has been relying on traditional channels has doubled, and many enterprises can not help getting together to enter the Internet.

In the second half of last year, many garment enterprises launched their own O2O concept.

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< p > Pathfinder, < a href= "http://www.91se91.com/news/index_c.asp" > Mei Bang dress > /a > threw out a more comprehensive O2O scheme. With the heated speculation of this concept, the stock of the company even went to a limit.

Although the industry believes that O2O can help the industry get out of trouble, it is still a mature process for garment enterprises to do well in the Internet and find a pattern to adapt to the Chinese market.

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< p > < strong > key words: eliminating inventory < /strong > < /p >

< p > < strong > innovative products will help to eliminate inventory < /strong > /p >

< p > inventory is a headache for clothing companies for many years, but last year it was still cloudy.

According to the results of the report, Anta's inventory was 576 million yuan as of June 30, 2013, and the inventory of Lining finished products was 1 billion 232 million yuan at the end of the same reporting period.

By contrast, the stock of Bosideng, a down jacket brand, seems to be more dazzling. Its inventory of 2 billion 703 million yuan as of September 30, 2013 increased by 37.14% compared with 1 billion 971 million yuan in March 31st of that year.

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< p > last year, many enterprises tried fast fashion operation mode to avoid inventory rise through quick reaction of channel, but the effect was not very significant.

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< p >, therefore, what is the effective control of inventory mode in China? Further exploration is needed.

It is pointed out that the digestion of inventory is not only a perfect channel, but also upgrading and innovation of products.

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