Explorer, Nike, ADI And Other Garment Enterprises Try Wearable Devices.

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< p > recently, Pathfinder, AOKANG international and other a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > Enterprise announcement said, is actively promoting the layout of wearable devices. < /p >
< p > reporter understands that Pathfinder has recently launched the first outdoor intelligent Bluetooth bracelet for wearable devices, and has synchronized the first outdoor sports integration service APP in China. At present, this hand ring of Pathfinder is still at the stage of trial sale, and has not yet been promoted on a large scale. < /p >
AOKANG international, which is the same as A share listed company, is also developing high-tech products such as a target= "_blank" href= "http://www.91se91.com/", shoes /a, step shoes and so on, and will be introduced to the market in a timely manner. < p > It is reported that AOKANG's shoes are similar to satellite navigation shoes. It is a popular category in the world. It combines GPS technology with shoes, indicating the direction. The step shoes can transmit motion data in real time. < /p >
< p > smart wear is rising. The initiatives of Pathfinder and AOKANG can be seen as quick. Some analysts pointed out that wearable devices can enhance the added value of clothing. At present, the "a target=" _blank "href=" http://www.91se91.com/ "brand clothing" /a "industry is still in the ice cold period. In the transformation stage, the industry will inevitably face the problem of declining gross margin and slow performance. The industry urgently needs to find a new way to enhance the added value. < /p >
< p > the founder of the key Road Sports Consulting Co., Ltd., Zhang Qing, pointed out to reporters that for these enterprises, these measures on wearable devices are considered as an attempt. "At present, wearable devices can be more closely related to sporting goods and consumers' lives. On the one hand, they can enhance brand's technological sense, and on the other hand, they can enhance the brand and user's viscosity. These two brands should be considered from these two aspects. " < /p >
"P > footwear industry independent commentator Ma Gang said," wearable set is not something new, "" not necessarily how much money can be sold, but it can be a gimmick. " It is still an attempt for the Pathfinder, AOKANG and other enterprises to join the field. It is still early to talk about the market prospect. < /p >
< p > in fact, the international sports giant Nike should be considered a step ahead in the industry. In November 2013, Nike had already installed the second generation Fuelband Bracelet: Nike+FuelBandSE. Prior to that, Nike also released two smart sports shoes, both of which integrated Nike+ForceSensor sensing technology, sending the user's motion data through the wireless data transmission to the user's mobile device, and sharing it through the display function on the social network platform. < /p >
< p > Nike, including Adidas, Lulu lemon (Lululemon), has already stride towards the wearable technology market. < /p >
< p > Zhang Qing believes that the traditional hardware manufacturers use it as a means of profit, and clothing companies use it to enhance user perception. It is pointed out that wearable devices are still in the initial stage, and there is still a long way to go in terms of functionality, comfort and applicability, but it will be a trend in the future. < /p >
< p > Zhang Qing also pointed out that Nike has taken the lead in the development of wearable devices, and has also provided a good benchmark. "In addition to providing equipment at the front end, Nike is more important to provide richer content and better user stickiness at the back end. This is the next stage of our local brand's efforts." He believes that the hardware is not very difficult, and the higher threshold is the background, including data mining, data based services and user experience. < /p >