Ying Sha Department Closes The Fitting Room. Customers Are Not Satisfied With The Dressing List.

December 31st, British retailer Martha store in British tradition Promotion Festival During the activities of Boxing Day (26-28 December), a customer's very disgusted behavior was turned off: all the fitting rooms under the offline shop were closed.

This decision has caused a lot of confusion. Customers have to try clothes in a large department store. Although the long queue in the fitting room is the biggest trouble during the promotion period after Christmas, Martha's department decided to cancel all the extreme decisions of all fitting rooms during the promotion period, which has angered its consumers. During the activity, people even changed clothes in public places in the shops to protest against this policy in Martha's department store.

According to the analysis of the industry, the strategy of Martha general store is to abandon the store's remaining advantages relative to online shopping.

Martha Department spokesman said that now Martha department store has opened all the fitting rooms, and every year Martha department stores are closing the fitting rooms during the busy promotion season, and feel sorry for the inconvenience caused by this kind of behavior.

Many people complain about the strategy of Martha's department store on social networking site twitter. With consumers' bluntly, the strategy of Martha general store is suicide. The cancellation of the dressing room strategy will make the already dangerous retail entity more dangerous.

"Because of this strategy, a lot of people go away only in the shop. Some customers can only try clothes in the center of the shops around the crowd, and even women customers try underwear in public." customer Attacking the store manager of Martha store on the Internet, even if there are no customers in the shop, they insist on not opening the fitting room, which is unthinkable.

It is understood that Martha department store because of this Christmas rush to close the fitting room strategy, has faced the problem of performance regression. Because of the discount, the net profit of Martha's department store has also dropped greatly. This cruel reality has led many high end retailers to ponder over the sales promotion strategy with wild discounts.

Data from Springboard, a retail market research firm, showed that passenger traffic fell by 4.7% in December 27th compared with the same period last year. Meanwhile, the trend of online shopping is continuing.

Martha department stores said many Retailer They also followed their example, but what the reporters learned was that the fitting room of the famous British retailer, the Durham department store, was not closed during the promotion.