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Export Promotes Italy Men'S Clothing Industry Development

2014/1/3 17:00:00 43

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> a href= "http://www.91se91.com/" > Italy < /a > as the fashion kingdom, the men's clothing industry is developing and flourishing and has a strong foundation.

In the current economic downturn and lack of domestic demand, Italy's men's clothing industry (mainly jacket, sweater, shirt, tie and leather clothing) has maintained steady development with good export situation.

1. The best level of production and marketing has reached since 2009.

according to the statistics of Italy Fashion Association (SMI), the sales of men's clothing industry in Italy reached 8 billion 575 million euros in 2012, an increase of 1.6% over the previous year, and the output value reached 4 billion 924 million euros, an increase of 7.4% over the previous year. The production and sales reached the best level since the 2009 crisis.

from the product category, the sales of clothing sales increased by 2.5% in 2012, accounting for 54.5% of the total; knitted sweaters increased by 2.9%, accounting for 26.5%; sales of shirts decreased by 3.1%, accounting for 11.7%; neckties decreased by 2.9%, accounting for 3.4%; leather clothing decreased by 1.2%, accounting for 4%.

strong > two, domestic consumption continues to be weak, /p >

In 2012, Italy's domestic consumption remained weak, and household consumption for men's clothing decreased by 5.5% over the previous year. P

Consumption of men's clothing decreased by 6.8% in spring and summer, and 6.3% in autumn and winter in 9-12 months.

In the domestic market, the proportion of clothing in men's clothing sales is still the highest, about 54.9%, followed by knitted sweater 26.8%, shirt 15.4%, tie 1.5%, and fur coats 1.5%.

from the point of view of distribution channels, independent retail sales account for 37.6% of the total sales, sales decreased by 14.7% compared with last year, chain stores accounted for 27.2%, increased by 2.9%; sales of large shopping malls accounted for 19.3%, down 7.1%; sales of small mobile stores accounted for 4.3%, decreased by 3.5%; other distribution methods (such as: Oteri J, network sales, etc.) accounted for 11.7%, an increase of 0.8%.

> strong > three, < a href= > http://www.91se91.com/news/index_s.asp > trade > /a > the surplus expands further, exports continue to maintain growth /p >

In 2012, Italy's men's wear reached a trade surplus of 1 billion 527 million euros, an increase of nearly 55.7% over the previous year and a further expansion of the trade surplus.

/strong > (1) exports increased for third consecutive years,

P > 2012, exports are still the main driving force for Italy men's wear sales growth.

The total export volume was 5 billion 53 million euros, an increase of 3.8% over the previous year, which has increased for third consecutive years and basically returned to pre crisis levels.

Exports accounted for 58.9% of the industry's sales revenue, representing an increase of 1.2 percentage points over the previous year.

from the export market, Italy men's wear (including boys' wear) exports 2 billion 863 million euros in the EU market, down 0.6% from the previous year, accounting for 53.3% of the total.

In the main export destination market of the European Union, Italy's exports to the UK increased considerably, increasing by 9.8%, while exports to France and Spain decreased by 1.5% and 8.2% respectively.

Italy still performs well in the non EU market, achieving an export volume of 2 billion 505 million euros, an increase of 9.1%.

Among them, exports to the United States, Japan, China and South Korea all achieved two digit growth.

In 2012, Italy exported about 130 million euros of men's clothing to China (mainland), an increase of 14.9% over last year.

from the product point of view, except for necktie sales in overseas markets by 1.5%, other categories of men's clothing products have increased to varying degrees.

Among them, sales of clothing in overseas markets increased by 5.1% over the previous year, and knitted sweaters and fur coats increased by 3.2% and 2.8% respectively. The sales of shirts increased by 0.5%.

(two) import decline

2012, Italy Mens imports amounted to 3 billion 526 million euros, down 9.3% from the previous year, accounting for 66.4% of domestic consumption, representing a 2.7 percentage point decrease over the previous year.

Italy's imports of men's wear (including boys' wear) from the EU countries are 1 billion 509 million euros, down 4.9% from the previous year, accounting for 36% of the total imports, and 2 billion 677 million euros from non EU countries, down 11.7% from the previous year, accounting for 64% of the total.

In the main import source market, Italy's imports in most countries have declined to varying degrees, and the major markets such as China, Turkey and India have fallen by more than 14%.

China is still the largest source of imported men's clothing in Italy.

In 2012, imports of men's clothing from China were 1 billion 61 million euros, compared with the previous year, the import volume dropped by 18.3%, accounting for 25.4% of total imports.

from the products, all kinds of men's wear products have declined in imports, and the biggest decline in tie imports is 15.2%, followed by -14.5%, -10.8%, -8.8% and shirts.

four, 2013 a href= "http://www.91se91.com/news/index_q.asp" > men's clothing industry < /a > steady development /p >

According to a survey data from Italy Fashion Association, the export volume of men's clothing increased by 10.6% in the first quarter of this year, while sales in the domestic market dropped by 7.3%, while foreign orders in the same period increased by 11.8% in the same period, while the demand for domestic orders dropped by 9%. P

Under such circumstances, 62.5% of the surveyed enterprises believe that the men's clothing industry will maintain a stable and good state in 2013, while 37.5% of the enterprises are helpless in the domestic economic downturn and are not optimistic about this year's development.

from the annual reports of major companies, the famous men's clothing brands including Brioni, Kiton, Zegna, Canali, Corneliani, etc. have achieved better returns in 2012, most of which benefited from the strong demand in overseas markets.

Italy Fashion Association said that according to the indicators of men's clothing industry in 2012, the operation of the industry in 2013 is still more optimistic.

In view of the current domestic economic situation in Italy is still sluggish, consumption is still weak, and exports will continue to be the main driving force for the development of the industry.