Clothing Companies Listed On Good News Have Been Out Of Stock Pressure

< p > after experiencing high inventory pressure and hot storage, < a href= "http://www.91se91.com/news/index_f.asp" > clothing > /a > leading enterprises went to the end of stock. Semir clothing (002563) and Mei Bang dress (002269) and other casual wear enterprises took the lead in putting off the stock pressure. Leading enterprises such as men's seven wolves (002029) went to stock as well.

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At the end of P > 2013, a number of agencies reported that the clothing industry had achieved remarkable results in inventory.

Northeast Securities textile and garment industry analysts said that the leading companies in the industry, such as seven wolves, Mei Bang clothing, Semir clothing, and other stocks declined year-on-year, inventory sales accounted for 19.5%, 22.5%, 14.7%.

It is understood that the clothing industry inventory sales accounted for a reasonable range of about 20%.

Shen Yinwanguo, Dongguan securities and other agencies also said that leisure clothing, home textiles and other industries clear inventory close to the end, the turning point appears.

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< p > > a href= "http://www.91se91.com/news/index_f.asp" > casual wear > /a > the two giants, Mei Bang dress and Semir costumes not only go to the inventory basically completed, but also had a good performance in the spring and summer ordering meeting in 2014.

Zheng Hongwei, Semir fashion director, said Semir's brand orders increased by two digit year-on-year, with Barbara children growing faster.

Since last year, Semir's clothing has been cleaned up and many temporary measures have been taken.

Zheng Hongwei introduced that, in addition to strengthening the sales of electricity suppliers, Semir has added a lot of discount stores to temporary stores, and has also increased the handling of inventory by regular shops. Therefore, Semir's inventory is no longer a problem at present.

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< p > the three quarterly bulletin of Smith Barney apparel 2013 showed that the inventory reached as high as 2 billion 14 million yuan. With the adjustment of the supply chain and the power of the electronic business platform, the company indicated that the inventory had been digested.

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< p > electronic business platform has become an important export inventory for garment enterprises, which is evident in the 2013 "double eleven" Shopping Festival.

"Double eleven" on the same day, Semir clothing sales as a whole sold over 100 million, of which Semir brand 50 million yuan, Barbara Chau 50 million yuan.

Zheng Hongwei said that Semir's annual electricity supplier sales exceeded 500 million yuan, and the investment will continue to increase in the future.

The seven wolves ranked first in "double eleven" < a href= "http://www.91se91.com/news/index_h.asp" > clothing accessories "/a" category, and the "Bon eleven" also achieved sales of up to 40 million yuan.

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< p > high storage has dragged down the development speed of garment enterprises, but many people in the industry say that the core of the problem is the supply chain. The high inventory is the result of the improper supply chain management.

The high inventory in garment industry broke out, and the order meeting mode was the main reason.

Before that, garment enterprises increased the requirements of the franchisees participating in the order meeting, and directly decided the order of the next year, and the supply chain could not keep pace with the demand response from the market, thus leading to the difficulty of digesting the inventory.

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< p > a textile and garment industry analyst said that after the outbreak of the problem of "a href=" http://www.91se91.com/news/index_s.asp "inventory < /a >, many garment enterprises gradually reduced the proportion of order to order, accelerated the speed of supply chain adjustment, and accelerated the development of e-commerce platform, thereby gradually controlling inventory problems.

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< p > Zheng Hongwei, Semir fashion director, also said that Semir brand is changing from the original wholesale mode to upgrading the product capability and reaction speed, and gradually integrating the loose supply chain. At present, it has completed the integration of domestic supply chain resources.

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