British Department Store Giant John Lewis Seeks International Expansion

< p > the largest department store group in the United Kingdom, < a href= "http://www.91se91.com/news/index_c.asp" > JohnLewis < /a >, released a bright Christmas performance report as expected by the market today.

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< p > in the first five weeks ended December 28, 2013, JohnLewis's total sales increased by 7.2%, with sales of 734 million pounds, an increase of 6.9%.

E-commerce sales increased by 22.6% over the same period last year, contributing nearly 1/3 sales to JohnLewis. The proportion of total sales increased to 31.8% from 22.6% in the same period in 2012. It has become the main driving force for the department store's performance growth, while physical store sales recorded a slight increase of 1.2%.

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< p > sales of fashion products, including beauty products, rose by 8.5% over the same period last year, becoming the second highest category of sales of home technology products, while the latter achieved 10.7% growth.

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The success of < p > JohnLewis shows that the "high street red ocean" (discount promotions) has not caused much impact in the UK's second largest a href= "http://www.91se91.com/news/index_c.asp" department store /a group DebenhamsPLC (DEB.L) CEO MichaelSharp.

DebenhamsPLC (DEB.L) issued a temporary paction document, saying that the sales of the same store in the first 17 weeks ended in December 28, 2013 had only increased by 0.1% as a result of the "final sales spurt" before Christmas.

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< p > DebenhamsPLC (DEB.L) plans to further clean up inventory through discount sales in 1 and February. Therefore, gross profit margin in the first half of fiscal year is expected to be 80-100 basis points lower than the same period last year. Pre tax profits will be reduced from 26% to 85 million pounds from 114 million 700 thousand pounds a year ago, far below the 1.10-1.20 billion expected by analysts.

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< p > DebenhamsPLC (DEB.L) the second profit early-warning in a year reduced its stock price by 12.21% in the last trading day in 2013, and the market value evaporated 124 million pounds, and the stock price fell 35.74% throughout the year.

DebenhamsPLC (DEB.L) chief financial officer SimonHerrick also resigned.

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< p > JohnLewis, the general manager a href= "http://www.91se91.com/pioneer/" > AndyStreet < /a > revealed that the "crazy Monday (December 23rd)" stores surged before Christmas. "Black Friday (December 27th)" has hit the highest single day sales record in group history. One of the reasons is that half of the online shopping orders have chosen "click picking (ClickandCollect)" (online ordering, physical purchase), an order of which is 61.8% more than that of the same period last year, and customers who spend online shopping and physical shop shopping on average spend 400% more than customers with single channel consumption.

Analysts have pointed out that the integration of BricksandClicks and network has become a way of sales that all retailers must consider in the future.

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< p > AndyStreet is very satisfied with the performance of JohnLewis in the past five weeks. He thinks that the performance of JohnLewis is better than the market level, and the outlook for 2014 is excellent.

Taking advantage of the rapid progress of the performance, JohnLewis began to seek a new round of expansion at home and abroad.

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< p > according to the daily telegraph, JohnLewis plans to increase the total number of its stores from 40 to 65 by 2023, and also intends to launch e-commerce websites in euros, and to open at least one entity store in the next 10 years. The goal is to raise the current annual income of 4 billion pounds to 7 billion pounds, and online and offline business revenues account for half of the total.

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