The Characteristics Of The Outward Bound Development Of China'S Hardware Industry Are Increasingly Obvious.

With the acceleration of China's integration into the global economic environment and the rapid rise of economic strength, China has become the most dynamic economic region in the world. China's economic facilities are relatively perfect, its industrial development is relatively mature and its labor cost is low, which has become the comparative advantage of the global hardware manufacturing center. Hardware manufacturing industry The characteristics of outward oriented development are obvious.

　　 The characteristics of the outward bound development of China's hardware industry are increasingly obvious.

Because of the oversupply of domestic hardware and kitchen products and the pressure of quality, the marketing channel has become one of the key competitive factors.

On the one hand, the kitchen electricity producers strengthen the control of the retail terminal, strive to reduce sales links, save sales expenses, and make the marketing channel develop professionally, and the sales mode of enterprises can develop in the direction of adapting to diverse markets at the same time.

On the other hand, the development trend of the sales industry has increased the status of large home appliance chain stores, enhanced the ability to control the industry, and participated in the price competition which was mainly dominated by manufacturers. large Retailer With its broad market coverage, procurement scale and cost advantages, the control capability of production enterprises will be increasingly enhanced in terms of product pricing and delivery.

International market demand for China's hardware products will also gradually change, and will have higher requirements for the quality, packaging and delivery time of Chinese products, and even gradually extend to the research and development of production processes and products, and integrate products with environmental protection, energy resources and human environment. With the deepening of competition, the profit margins of all stages of the hardware industry chain are being compressed, and the space for price reduction is decreasing.

More and more enterprises realize that price competition alone can not establish core competitiveness, which is not the direction of long-term development, so as to explore new ways of development. Many hardware enterprises have increased technological input, developed new products with high technology content, differentiated product differentiation as a long-term solution for enterprise development, sought new market demands, and set up new economic growth points to achieve sustainable development of enterprises.

There are great changes in the marketing form of the hardware industry and the ordinary consumer goods. Under normal circumstances, the marketing of the hardware industry is a typical bulk trade, and its sales characteristics and channel structure are different from ordinary consumer goods. I have been exposed to many hardware products marketing, like basic chemical chlor alkali products. Machine tool Products, dairy equipment, tire products, etc., for the hardware industry new product listing has done some follow-up research, hardware industry marketing.