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Shenyang Real Estate Shoes Government Does Not Attach Importance To Experts To Analyze The Way Of Future Development

2013/12/25 10:11:00 24

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Shenyang Shenyang Produces Shoes Shoes Finished Shoes South Tower Shoe City Shenyang Real Estate Shoes.

> a href= "http://sjfzxm.com/news/index_s.asp" > Shenyang shoe making industry < /a > has a history of more than 20 years. It started relatively early, but developed very slowly. We all know that Shenyang produces shoes, but no one knows whether Shenyang has any famous brand shoes and shoes enterprises. In fact, Shenyang is a prosperous but not sales base. With the development of the market economy, the shoe manufacturers in Shenyang are turning from the stalls to the department stores. Some enterprises are supplied with raw materials, and some products are exported. Shenyang shoe enterprises have been producing OEM for many famous brands in China. After the upgrading of products and the test of market demand, Shenyang real estate shoes occupy a vast market space in Northeast China. According to investigation, some businessmen in the south are also very fond of < a href= "http://sjfzxm.com/ news/index_s.asp" > Shenyang real estate shoes < /a >. Although Shenyang shoe enterprises have gradually improved their efficiency and quality along with the changes in the times, but compared with Guangzhou shoes and Wenzhou shoes, Shenyang real estate shoes can only be sold in the shopping malls and counters of the two or three tier cities in China. They belong to the middle and low grade shoes. The sales volume of Shenyang shoes ranks the top in the country every year, but the output value is not satisfactory. So why is there a history of the North shoe cities with historical, experienced, resource advantages, and vast market space? Why is there not a famous brand of domestic origin marked "Shenyang made"? 
What is the reason why P shoes are restricting the development of shoe enterprises in Shenyang? What kind of measures can be used to change the status quo and make Shenyang footwear industry upgrade and grow again? For this reason, I interviewed Qian you, Secretary General of the footwear industry chamber of Liaoning General Chamber of Commerce. 
 1. The reasons why Shenyang shoe enterprises are restricted and the existing problems 
 1. the government did not regard shoemaking as a key development item /p >
 as a local industrial cluster, if there is a government's policy support and a correct guide to shoe enterprises in the development, then the industry can take the overall development concept and direction to make the industrial cluster advance and become stronger and stronger. In this sense, the strength of the government is a solid backing for the development of shoe enterprises. 
 2. business philosophy is conservative 
 I visited a shoe manufacturer who exported to Korea and asked him if he had ever thought of having his own brand. He said: "we are mainly doing entities, making good progress in processing, and never thinking about making independent brands. That's what trading companies can do. We are just a small factory, and Shenyang is still short of funds." Each small factory has only 12000 double to 15000 pairs of output per month. According to labor cost and raw material cost, they consider it profitable to earn money, and they can meet the quality requirement according to the order. The chamber of Commerce has jointly organized brand trademark appraisals with the government, but most enterprises are not interested in trademark evaluation, because brands are meaningless to small businesses and can not bring them extra profits. 
 3. imitation phenomenon makes shoe factory impossible to prevent. /p >
 when I visited a shoe industrial park, I found that some shoe factories were not listed for business, not because of tax avoidance, but because they were afraid that other shoe factories would imitate their newly developed shoes. It is understood that the fact is true, Shenyang shoes playing fast version, fashionable, in this regard, Shenyang shoes have certain advantages. I visited the shoe city of Shenyang, and found that some businesses outside the door were hung with signs of "incompetent peers and indecent faces", a move designed to prevent counterfeit new listing shoes from being pirated. 
 4. product R & D strength is not enough to disrupt the market order. Product development depends on economic strength. < a href= "http://sjfzxm.com/news/index_s.asp" > Shenyang shoe company < /a > 80% no designer, dare not invest in product development, basically wait for the sale of new shoes after listing, see which shoe sells well, then copy it, who can make money first, if the first sells 60 yuan / double, second will sell 55 yuan / double, third will sell 50/ double, within a few days, the price of this kind of shoes will plummet. The same style shoes disturb the market price. If the small factory starts to do so, it can be excused, but the old shoe factory can not do so. Imitation can only earn a small sum of money. It will never do much. If every small business does so, the last one is all shoemaking enterprises. Why can't shoe enterprises develop together and fight shoulder to shoulder? 
 5. the cost of raw materials is high, making the shoe enterprises break the chain /p >
The raw materials used in a href= "http://sjfzxm.com/news/index_s.asp" > North shoe factory < /a > are all purchased from Guangzhou or Wenzhou, plus spanportation cost, raw materials purchase price is higher, especially in summer, they dare not produce at all. The production is also losing money, because the wholesale price of South shoes is cheaper than the production cost of Shenyang shoes, Shenyang shoes have no market at all. In this way, the workers in the shoe factory will have a few months' free time every year. When the autumn season is coming, every business owner will start to hire workers at a high price. At this time, there will be a trend of who will go to higher prices and compete with each other. Because it is only seasonal employment, the workers' income is not guaranteed, and they can only go to any one where wages are high. It is understood that the wages of workers in Liaoning are almost the highest in the country, not the annual total wage is high, but the piecework wage is high. South shoe factory is pipelined production, although low wages, but can ensure that there is a long time to work, workers can continue to work in a business. Shenyang shoe enterprises are unstable because of the production chain breaking, and the rise in labor costs has sharply reduced corporate profits. 
 6. the traditional sales mode and marketing concept make the enterprise no profit making 
 the real estate shoes in Shenyang are mainly unscientific in management mode and do not plan from the long-term development of enterprises. Therefore, the shoes produced by them are small and the price is very low. They are not sold in pairs, but in dozens of shoes. In fact, the craft and production quality of Shenyang real estate shoes are all good, but there is no mature sales network. The shoe factory not only does not earn enough money, but also disturbs the price of the whole market. Sometimes enterprises are afraid of pressing goods or even losing money, which is even more annoying. A southern boss said that the production process, quality and price of Shenyang shoes were good. When he looked at a shoe ordering an enterprise, the other told him that after the goods were issued at the prescribed time, there was no guarantee that the next shipment would be delivered on time. Some shoe factories do not register, do not sell and do not open orders. The chances that customers will directly place orders for manufacturers are very small. These shoe factories basically take south tower shoe city as the main sales channel. As for brands, product research and development, sales network and so on, hardly exist in Shenyang. Due to insufficient financial strength, the local shoe factories are short processing to produce products. The shoes in the shoes city are not in stock, only the samples are placed. If there is an order, they will start to do it, because they are going to be able to finish the shoe last night and see the profits. {page_break} 
 two, how to change the status quo? 
 1. the government has intensified supervision and integration so as to make Shenyang shoe enterprises go on a large scale and intensive production path /p >
 Shenyang real estate shoes have a certain influence in the whole country. Shenyang owns < a href= "http://sjfzxm.com/news/index_s.asp" > finished shoes < /a > more than 700 production enterprises, and more than 2000 enterprises and self-employed shoes for supporting and processing finished shoes are provided. If there is government support and guidance, professional organizers should guide them to integrate the small shoe factories together and take the road of scale, so that the brand of Shenyang real estate shoes can be established. 
 2. change traditional concepts, strengthen cooperation consciousness, open production /p >
 as a northern shoe enterprise, Shenyang shoes industry has its own advantages and disadvantages. To change the present situation, every enterprise needs to have a sense of common cooperation, pursue long-term interests, and make good use of each other's strengths, instead of vicious competition, strengthen their own advantages. The footwear industry in Shenyang can learn from the industrial cluster development mode of Wenzhou shoe enterprises, and use the large-scale economy to rapidly improve the market share, form scale benefits, and create competitive advantages with other well-known brands. 
 3., change the traditional marketing mode and enhance brand awareness and publicity strength 
 the majority of shoe enterprises in Shenyang are mainly OEM. They lack their own brands. Enterprises without their own brands have no soul. You can imitate the style of shoes, but they can't imitate the goodwill, craft and culture of famous brands. In fact, some shoes have the same style, but the brand is different. Of course, the price is different, but consumers only recognize the brand and then look at the style. Now the market demand is dominated by consumers. Designers should also design and produce according to market demand, and consumer demand itself is the positioning of products, so positioning is nothing more than market positioning, product positioning, price positioning and consumer market positioning. 
 I interviewed a senior shoe industry man. He said, "my wife said never buy me Shenyang real estate shoes." Just do not mark "Shenyang make" only, everybody thinks to be famous brand shoe, brand shoe is worth a bit more, this shows Shenyang shoe company's brand consciousness is not enough, Shenyang real estate shoes, no matter craft, quality or style, it is very good. Why does South shoe sell in the marketplace 1000 yuan, and Shenyang real estate shoe wholesale only 300 yuan? Shenyang shoe has its own mature craft, has the handicraft production experience, why can't promote the handicraft production craft? Why not learn from the brand consciousness of Wenzhou shoe and Fujian shoe? Most southern enterprises will adopt celebrity endorsement and put advertising to promote the brand, expand the sales channel, because of the limitation of funds and marketing strategy, we seldom see the advertisement of Shenyang real estate shoes. In fact, as we all know, many famous brand shoes in China are also processed in Shenyang. Shoes enterprises should treat Shenyang's real estate shoes like babies. They should not only see the temporary benefits, but should devote their efforts to make a long-term plan for him. This is the inheritance of life, the continuation of interests and the promotion of value. 
 4. to build leading enterprises and promote Shenyang shoe enterprises to go together. 
 of course, under the influence of national macroeconomic regulation and control and the international economic situation and the restriction of local economic strength, local enterprises are also very helpless. But under such heavy pressure, Shenyang shoe enterprises must unite and push ahead with several leading enterprises, launch the main brands, and boldly mark the "Shenyang production" instead of making "bridal gowns" for others, promoting the "Shenyang made" shoes products to a new level with the leading effect. If there are 2 leading enterprises in this scale, it means that the shoe industry cluster in Shenyang can expand at least 2 times, and tens of thousands of jobs and hundreds of millions of yuan tax revenue can be added to the industrial chain. 
 three, the advantages and future development prospects of Shenyang real estate shoes 
 Northeast China has four distinct seasons. < a href= "http://sjfzxm.com/news/index_s.asp" > South Tower shoe city < /a > is also a sales base in China, not only has many shoes, but also has a large sales volume. Shenyang shoe factory can survive, the first is the sales platform such as China shoes city; the second is Shenyang real estate shoes, especially boots, is very popular in the south, fashionable and exquisite workmanship, the most important is manual production, the use of metal parts more, southern general production line enterprises rarely produce such shoes, so this is a big advantage of Shenyang shoes; third, Shenyang real estate shoes have certain development potential. 
 Shenyang is a city with certain historical background and resource advantages. It may not be known as Italy's handmade TOD S brand. However, Shenyang shoes can make full use of the opportunities of coastal industrial spanfer, take the essence and discard the dross, and let Shenyang's real estate shoes move from low-grade products to high-end products, from mass oriented to quality driven, from scattered small businesses to large scale enterprises, no longer the demand determines everything, but the location decides the brand, the brand opens the market, and the market proves everything.