Fjallraven Opened Four Stores In The United States In Two Months, Vigorously Expanding The North American Market.

< p > recently, Scandinavia outdoor brand "a href=" http://www.91se91.com/news/index_c.asp "Fjallraven" /a "officially opened in Seattle store, which is the fourth retail store in the US since November.

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In November this year, Fjallraven accelerated the pace of market expansion in North America. Following the Boston and Boulder, the world's first flagship store opened in the most prosperous SOHO District of New York, covering an area of about 500 square meters. P

The flagship store in Seattle is the first store in the west coast of the United States.

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Less than two years ago, Fenix outdoor group, the Fjallraven brand parent company, wholly bought its American dealer company, and began its direct operation in the US, such as Primus, BRUNTON, HANWAG and Fjallraven a href= "http://www.91se91.com/news/index_c.asp" > outdoor brand "P".

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< p > "in the United States, four stores in less than two months means that we Fjallraven is accelerating the development of the US market," Nathan Dopp, vice president of North American sales, said: "through the expansion of retail channels, we will gradually increase the exposure rate in key outdoor consumer markets, strengthen cooperation with retailers, and disseminate the history and culture of Fjallraven brands to more American consumers through the construction of our own stores."

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< p > Fjallraven is a high-end outdoor brand from Sweden, enjoying the honor of the Swedish Royal Household outdoor products.

Over the past 50 years since its establishment, the brand concept of Fjallraven has been consistent: it has been committed to the production and R & D of outdoor products. It provides a powerful, durable, classic a href= http://www.91se91.com/news/index_c.asp for outdoor life, and inspires and encourages people to enter nature and respect nature and biology.

At present, Fjallraven (Swedish Arctic Fox) sales network has been around the world.

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< p > Fjallraven four new stores in the United States are located in the local Gold retail business circle, including the SoHo block in New York, Pearl Street in Boulder, CO block in Boston and the new town neighborhood.

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The brand story of < p > Fjallraven originated in 1950, the founder of Ake Nordin, a 14 year old boy from Sweden's northern Ornskoldsvik, ready to go hiking in the mountains.

Ake did not like the popular backpack design at that time, with limited capacity and pear shape after loading and uncomfortable on the back.

Ake made a wooden frame by hand, which improved the weight distribution on the back.

The use of this wooden frame not only greatly improves the comfort of the back, but also greatly improves the carrying weight.

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Less than P, this innovation is helping more and more people to get closer to nature.

Once the wooden frame design was launched, it immediately received market attention and strong demand growth.

Until now, the design principle of the load bearing design is still widely applied.

This wooden frame was marked in 1960 by the production of Fjallraven.

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< p > starting from a small basement in Qrnskoldsvik, a northern Swedish city, starting from a wooden backpack framework, the Fjallraven brand has grown into a comprehensive professional outdoor leisure brand in the past 50 years. It has a series of products including backpacks, tents, sleeping bags and outdoor clothing, and its products and services all over the world.

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