2013 China Textile And Garment Brand Annual Work Conference

< p > to carry out the brand building spirit of "a target=" _blank "href=" http://www.91se91.com/ "> textile" /a "> industrial" 12th Five-Year "development plan and" building a textile power program (2011~2020 year "). In December 13th, the 2013 annual conference of China Textile" a target= "_blank" _blank "and" clothing "was convened in Xiamen.

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Zhu Hong, member of the Party committee and chief engineer of the Ministry of industry and information technology, and Wang Tiankai, President of China Textile Industry Federation, attended the meeting and delivered speeches.

The conference is sponsored by China Textile Industry Federation and China Textile and Garment Brand Strategy Promotion Committee.

During the meeting, the Forum on fashion brands, with the theme of "internationalization of Chinese textile and garment brands", and the "sixth Industry Fifth brand meeting" and "industrial and commercial docking" - "100 commercial enterprises entering the brand industrial base" were held in the same period.

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At P, Zhang Li, vice president of the China Textile Industry Federation, made a report on the brand work of China's textile industry in 2013 on the theme of "implementing brand development strategy to help industrial pformation and upgrading". Qian Youqing, vice president and Secretary General of the China Silk Association and Peng Yanli, chairman of China Wool Textile Association, respectively made a report on silk and cashmere brand.

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< p > 2013, the China Textile Industry Federation brand office, the China Silk Association and the China Wool Textile Industry Association jointly compiled and completed the "2013 China textile industry brand development report - silk cashmere", which is the second time the textile industry brand development report has been released after the Chinese clothing home textile industry independent brand report (2012).

The report summarizes the basic situation, new features, new situation and new environment of the industry brand development and the next direction of work; combing the development history, current situation, mode and the environment of the brand development of the silk and cashmere independent brand, and looking forward to the future trend.

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< p > to strengthen the implementation of the industry brand cultivation, the industry standard of the relevant management system is being established. Chen Dapeng, executive vice president of the China Apparel Association, said that the China Textile Industry Federation brand office and the China clothing association are preparing the general requirements for the brand management system of the textile industry - the guide to the implementation of the clothing industry. At present, a draft has been formed to guide enterprises to establish brand cultivation management system.

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< p > Wang Lizhi, vice president of the Quality Research Institute of the Chinese Academy of standardization, has released 24 brand evaluation results of the textile and apparel enterprises: < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > hat.

Based on the brand evaluation brand value evaluation requirements (GB/T 29187-2012) and the brand evaluation multi cycle excess return method (GB/T 29188-2012), the evaluation of the textile and apparel brands with the brand value of more than 500 million yuan is carried out, including the "a target=" _blank "href=" http://www.91se91.com/ "shoes and hat /a" enterprises.

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< p > then, Zhu Yong, President of Shanghai Textile Holding Group, and chairman of the board of directors of the group, Shi Chang Jia, respectively introduced the experience of brand development of "three guns" and "Jie Liya".

Shen Yongfang, President of Shenzhen Garment Association and President of Wenzhou clothing trade association, respectively introduced the experience of regional brand pilot work in Wenzhou.

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At the end of the conference, vice president Zhang Li, on behalf of the China Textile Industry Federation, signed a regional brand pilot agreement with Haining and Xiamen respectively.

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< p > to further improve public service, the China Textile and Garment Brand Strategy Promotion Committee has also identified a number of brand cultivation experts at the meeting, and has issued letters of appointment at the scene.

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< p > < strong > the industrial and commercial alliances create a good development environment for the brand < /strong > /p >

< p > as one of the important activities of the "2013 China Textile and garment brand annual work conference", the fifth meeting of the sixth session of the business and brand association and the Chinese department store association was held in the afternoon of December 12th. The conference was designed to promote channel docking and resource integration between the department stores and the dominant brands. The leaders of the Ministry of Commerce, Ministry of industry and information technology, representatives of department stores and representatives of brand enterprises attended nearly 300 meetings.

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< p > as the representative of China Textile Industry Federation, Yang Zhaohua, the president of China Household Textile Industry Association and Yan Yan, deputy director of the China Federation of textile industry social responsibility office, respectively made a keynote speech on "thinking about the pformation of home textile industry channel" and "industrial and commercial joint responsibility for social responsibility".

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< p > as a representative of the department store, Wang Yuan, vice president of Wuhan Wu Shang Group, focuses on the practice and experience of cooperation and innovation with the brand enterprises. Chen Qingsheng, vice president of Nanjing central shopping mall, has a brilliant view on the coordinated development of the entity store and e-commerce, and the marketing manager of K11 shopping center, Wang Xiaoning.

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< p > as the representative of the brand business, Lin Congying, chairman of the nine Mu Wang Limited by Share Ltd, Guangzhou exceptions < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > chairman Mao Jihong introduced their respective brand development and channel construction respectively.

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At P, China Textile Industry Federation and China general merchandise business association also signed a proposal to establish brand development industry and Commerce Alliance and boost cross-border cooperation. The proposal is to promote industrial and commercial docking, promote communication between zero supply, guide enterprises to optimize supply chain management, strengthen data sharing among industries, and jointly create favorable environment for the development of textile and clothing brands.

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"P > China's Department Store Association Chu Xiu Qi president made a concluding speech to this meeting. He pointed out that this conference provided a good platform for brand businesses and business enterprises. Next, the Chinese Department Store Association will continue to work with the China Textile Industry Federation to jointly create an environment conducive to the survival and development of China's textile and clothing brands.

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< p > < strong > "Fashion Brand Forum" to explore the way of brand internationalization < /strong > /p >

< p > as an important activity of "2013 China Textile and garment brand annual work conference", "Fashion Brand Forum: China's textile and garment brand internationalization" was held in the afternoon of December 13th.

At the forum, the director of Information Department of the China Textiles Import and export chamber, director of information technology, analyzed the status quo and trend of China's textile and clothing independent brand export. Xu Yingxin, executive vice president of the textile industry branch of China International Trade Promotion Council, analyzed the regional characteristics of the international market. Representatives of brands such as Bosideng, Qingdao red collar and Dong Shang shared the experience of brand internationalization.

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< p > Italy fashion > a target= "_blank" href= "http://www.91se91.com/". Designer /a /a MAURIZIO BADASSARI has conducted professional explanations on how Chinese brands cooperate with international design resources and international commercial channel resources. FTV global president, Shen Shen, has analyzed the cooperation between Chinese brands and international media to promote Chinese brands.

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< p > in the following interactive dialogue sessions, Shi Guangchen, chairman of Bosideng board of directors, Mao Jihong, JNBY general manager Ni Guochang, Jiu Jiu silk chairman Zhu Lie, Erdos marketing director Zhang Lei, Italy fashion designer MAURIZIO BADASSARI, FTV global total cut YARON JAKUBOWICZ, IBIC (international brand investment cooperation) General Manager Shi Guangchen respectively gave a brilliant and in-depth answer to the delegates' questions raised by Gao Dekang.

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< p > according to the participants, the conference has brought great positive energy to the brand building of the industry, and has injected new strength into the development of China's textile and clothing brand.

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Since the establishment of the China Textile and Garment Brand Strategy Promotion Committee and brand office in 2011, P has made great efforts to promote brand building, and has done a lot of work in brand development and policy research, brand cultivation management system research, brand value evaluation, industrial and commercial docking, professional training and so on.

At present, brand building is more and more attached importance to by government departments, industry associations and brand enterprises. Textile and clothing as a necessities and important consumer goods, its brand development has also played a leading and exemplary role, and independent brand consumption has gradually become the mainstream of mass consumption.

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< p > in recent years, under the function of national macro policy guidance and < a href= "http://www.91se91.com/news/index_s.asp" > market < /a > mechanism, brand awareness of textile industry has gradually improved, brand development has made great progress, and a number of advantages of independent brands have gradually emerged in the international market.

I believe that through a series of brand building efforts, we will push forward the dream of "China's textile power" at an early date.

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