Yoobao Will Guide The Brand Upgrading Vane To Provide An Exchange Platform For Enterprise Development.

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< p > December 6th, by the China feather and down industry association and the Xiaoshan district government jointly sponsored the < a href= "http://www.91se91.com/" > the nineteen China International Feather & down Expo < /a > and the fifth Xiaoshan international feather festival in Zhejiang Hangzhou Xiaoshan district. Yao Xiaoman, director of China feather and down industry association, attended the opening ceremony. < /p >
< p > > a href= "http://www.91se91.com/" > down "/a" exposition is different from previous years. This year the down industry has experienced the fluctuation of raw material prices, which has brought a certain impact on the development of the industry, and the public has paid more attention to the performance of the down Ewing enterprises this winter. Against this background, the convening of Yoobao will become a vane for the development of the down industry this winter. At the same time, it will provide an important platform for the development of enterprises and industries in the crucial period of developing the down market in China. < /p >
< p > Yao Xiaoman pointed out that with the continuous progress of the industry, production capacity has entered the world's leading ranks, and brand building has gradually become a new demand in the industry. In recent years, a large number of excellent enterprises and brands have sprung up in the industry and occupy a place in the domestic and foreign markets. Every year, Yoobao will be the stage of the collective appearance of the industry's outstanding brands. This year, it will also bring a down to feather feast for the audience. Bosideng's three largest feather clothing brand Bosideng, Xue Zhong Fei and KangBo are all present. The excellent feather clothing brand Yalu, duck duck, snow Chi, Dayu, Ying Hu and feather bedding brand DIO, North Swan, Philip Hong and other famous brands will also be exhibited at Yoobao exhibition. < /p >
This year, in addition to down enterprises, Yoobao will also display and display enterprises and units on the down chain of some inspection organizations, down water washing machinery and equipment, sewing machinery and equipment, and so on. P < /p >
< p > at the exhibition site, Zhejiang North Swan home textile sales director Shi Jianjun told reporters: "unprecedented raw materials shortage, is making the entire down industry from upstream to downstream every link feel uncomfortable, worried. The price of down jacket has increased by 20% this winter. The rising price of raw materials is triggering the butterfly effect of the whole down industry chain. < /p >
< p > he pointed out: "last year's down price is still between 320 thousand yuan and 330 thousand yuan per ton. Starting from H7N9 avian flu this year, the price of feather down gradually climbed," from 340 thousand yuan to 380 thousand yuan, once to 540 thousand yuan. Rising raw materials will inevitably result in the rising cost of down garment bedding. " That means that the original price of 1000 yuan will reach 1200 yuan this year, and the price of the original 2000 yuan will be 2400 yuan or 2500 yuan this year. The price of down and down bedding is generally up this winter. " < /p >
< p > Chen Zhaoxian, general manager of Zhejiang Tianxiang holding group, also said that the rising price of down raw materials will bring about three kinds of impact on the down jacket brand business. For large brands, the usual coping strategy is to reduce production; small and medium-sized brands will force their styles to increase, but each batch will be smaller. The most affected ones will be foreign trade enterprises. If they accept orders as early as possible, if they complete orders, enterprises will have to bear the loss of profits and even losses due to rising costs. If they fail to complete their orders, they will lose their long established reputation and customer connections, so the impact will be the greatest. < /p >
< p > Yao Xiaoman believes that with the increase of domestic labor costs and Southeast Asian accession to the global a href= "http://www.91se91.com/" and down industry "/a" competition, the down enterprises must realize that it is no doubt that they are only satisfied with the short-term benefits, but they must focus on the upgrading of their brands and the formation of their own brand with local characteristics, which is the way out for the down and its products industry. In addition, taking advantage of the opportunity of domestic industrial structure transformation and promoting independent innovation, we will vigorously promote the transformation of knowledge intensive industries to feather down processing and design, gather excellent design talents, interpret, assimilate and transform foreign products and design concepts, integrate traditional Chinese culture, and highlight personalization in practice, so that their own brands will win the favor of customers both at home and abroad in structural design, styling, color matching, functional combination and so on. < /p >
During the exhibition P, the five annual two Council of China feather industry association and the five China feather products design competition were held. < /p >