Adidas, Nike And Other International Brands Enter The Sports Shoes Customized Market.

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< p > before, Adidas, Nike and other international sports brands entered the "a href=" http://www.91se91.com/news/index_x.asp "sports shoes < /a > Custom market. Recently, Jordan sports will also officially launch online customized shoes.

According to reports, Jordan sports will launch a shop customization plan to provide consumers with some relatively basic personalized services, such as color change, DIYLOGO and so on. As for more specific progress, it has not revealed too much to the outside world.

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< p > from the perspective of public information, the network customization, represented by footwear, is still at a relatively elementary stage. The mode of catering is adopted, that is, enterprises and brands can provide all kinds of materials such as < a href= "http://cailiao.sjfzxm.com/" > shoes > /a > vamp and accessories, which are made by consumers.

This can not be considered as a personalized customization in the real sense, nor can it be compared with the traditional custom of clothing industry.

The reason for this is that shoemaking needs modeling. Customization means reopening the mold. On the one hand, the cost is higher. On the other hand, it takes a longer time to open and model the stock.

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P, even so, this is enough to declare the shoe industry a historic step.

For a long time, large-scale standardization production has made more local manufacturers, but it has virtually suppressed the individual demand of consumers.

Finally, sales of the entire footwear market were also affected, and inventories increased substantially.

At the very least, network customization has improved the user experience to a certain extent and has met some individual needs.

If the future can be technically resolved (such as 3D printing), the future development space will be very broad.

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< p > and for the present stage, network customization is also very meaningful for manufacturers.

The design of shoes is not complicated and the style will not be very much. The main concern of consumers is the material, shape, color and decoration of several main components. These external elements can be completely distributed to consumers. Manufacturers can only guarantee that the inside of shoes is < a href = "http://cailiao.sjfzxm.com/" > Comfort less than /a.

According to the Internet law of "one love is called letting go", designing DIY will definitely attract many young players, who are also the target customers of sports brands.

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< p > more importantly, manufacturers can completely design "explosive money" products for themselves by using the "folk wisdom" of Internet users.

For example, they can put users' customized items on the Internet, so that those who want to pursue individuality and are not good at design can choose independently. If some types of items are found to be popular, they can be mass produced to the market immediately.

This is basically free market research and pilot, which can directly pform user needs into products with enough impact.

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If P is higher, the essence of network customization is actually the practice of outsourcing the work done by employees in a free and voluntary way to a non specific mass network in the past, that is, the so-called "crowdsourcing".

Crowdsourcing has many advantages, one is to greatly reduce costs, the two is to make full use of the external brain, and when the provider of the solution is set as a potential customer, the customer's needs are fully explored.

The shoe industry network customization is a living example of crowdsourcing strategy, which is worth considering by the entity business.

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