Outdoor Sports Brand Will Be Targeted At Children'S Market

< p > at present, children's < a href= "http://www.91se91.com/news/index_c.asp" > outdoor products < /a > is still in short supply in the market. Children's outdoor products will become a new growth point of outdoor segmentation market, especially in Beijing, Shenyang, Harbin and other places.

< p > with the popularity of the Hunan satellite TV star parent reality show, where daddy went, not only did the fire scene, but also the dress of the star baby became the object of imitation.

In particular, the third, fourth phase of the outdoor scene in Shapotou, Ningxia, five families built a fully functional outdoor tent, sleeping bags at night, as well as mini outdoor parents and children's outdoor shoes worn by Jimmy Lin and his son Kimi, so that outdoor sports products once again entered the sight of the people.

With the rise of outdoor sports brands in recent years, it is not hard to believe that these outdoor sports brands will win a share of the outdoor market in the domestic market again.

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< p > Market: demand is hot and supply and demand are cold. < /p >

< p > in "Daddy where to go" in the third phase of the program in Shapotou, Ningxia, the reporters found that the merchandise containing "Dad where to go with the same label" instantly became the hot search word on Taobao, and the commodity has reached thousands of items in a short time.

Many online shopkeepers said that the costumes of Wang Shiling, everyday, Cindy, and stone were asked by buyers. "But the hottest thing is Jimmy Lin and his son's parentage jacket and outdoor camouflage suit."

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Less than P, lifestyle changes and pursuit of quality of life have made outdoor products a hot topic for sports lovers.

Outdoor products have also developed rapidly in recent years. According to the needs and interests of adult consumers, they have decided to constantly innovate.

With the increase of outdoor sports, especially activities such as mountaineering and so on, it is becoming hotter.

However, there is less attention to children's outdoor products in the market.

Many parents want to provide them with a complete set of outdoor equipment for their children's safety, but there are few specialized outdoor stores for children.

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< p > reporter visited the outdoor products area of several large shopping malls, and found that there are many kinds of outdoor stores, clothes, shoes, tents, backpacks and so on. But outdoor products for children are hard to find in the market.

"Children's money? We didn't sell it here.

Can you see if the S code for adults can wear? "A brand shop assistant said that the shop had never sold children's articles, and their family brands had not done any children's money.

On Taobao, even online shopping, apart from sleeping bags, kettles and tents, the main products such as a href= "http://www.91se91.com/news/index_f.asp" > clothing < /a > shoes are still blank.

At present, the demand heat of children's outdoor goods market is in sharp contrast with the supply and demand cold.

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< p > trend: ideas begin to change < /p >.

< p > "in the past, some parents would think that children are in a long period of time. The clothes they buy this year may not be able to wear next year. They spend so much money on clothes every year, which is not cost-effective. But now, with the development of the times, outdoor sports have become a trend. More and more consumers are beginning to ask for the quality and technology of children's outdoor clothing and equipment, just like adults. Children's products are becoming a new consumption hot spot."

Chen Guiyuan, who once served as assistant to the general manager at St. Valentine and camel, said that the added value of children's outdoor products is higher than that of children's sports products. Outdoor products have the functions of ventilation, snow protection, waterproof, mountaineering and so on. Compared with sports shoes and clothing products, consumers are more interested in functional household equipment, which will also lead to considerable sales prospects for children's outdoor brands.

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< p > in Europe, America, Japan and Korea and other countries and regions, family outing has become a preservation item for every holiday.

"In some mountains in South Korea, every weekend is full of people. There are young people, old people, and children. Each child has his own set of equipment. From hat, clothes, shoes to water cups, it seems like a professional style, but this is the equipment that every Korean kid will have."

Feng Shiling, the design director of Tian Lun Tian footwear industry, who visits the country two or three times a year, tells reporters that outdoor sports are very popular in Korea. "They pay attention to physical and mental exercises in all directions."

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< p > nowadays in China, especially in the two or three line cities with a slow pace of life, the concept of family outing has gradually become popular. Many adults have begun to bring their children when traveling. Outdoor activities have not only become the way to exercise, but also become a channel for parents to communicate with their children. Family outing can not only increase their time with children, understand their latest developments, but also listen to their hearts in the natural environment, and in this process, many parents' behaviors can actually make children feel more directly, and parents are the best teachers for children, which is also well reflected in outdoor sports.

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< p > Future: competition a href= "http://www.91se91.com/news/index_s.asp" > market < /a > /p >

At P outdoor exhibition held in Asia this summer, there has been an independent outdoor store for children.

This trend has been seen in the most professional exhibition. Many people in the industry say that the children's outdoor products market has begun to rise and has been valued in the industry.

Although it is only a sign that children's outdoor products stores are only set up, the number of exhibitors who play family cards is very few, and more and more family outdoor elements are integrated into professional outdoor products.

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< p > in recent years, international adult sports brands such as Nike and Adidas have joined the youth outdoor market, coupled with some local outdoor outdoors.

Children's outdoor competition has entered the white hot stage, and the whole domestic children's products market will be further heated up, and the competition in the future will become more intense.

Outdoor products, which are already a subdivision of sports products, are now differentiated into a "more sophisticated" outdoor market for children. This means that the outdoor products industry has stepped from "budding" to "puberty", and there will be considerable room for development in the future.

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At present, children's outdoor products are still in short supply in the market. Children's outdoor products will become a new growth point of outdoor segmentation market, especially in Beijing, Shenyang, Harbin and other places. Children's outdoor market has great room for development.

Many people in the industry have revealed that family outdoor has become a trend. Although the major brands have not yet launched children's products, their expansion is already under way, and children's outdoor products have been put on the agenda.

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