Double Eleven Part Merchandise "Fake Discount" "Can Not Buy" Provoke Consumers' Dissatisfaction.

In becoming Online retailers At the same time, the reputation of "double 11" has been declining. Yesterday, on the occasion of the arrival of double 11, consumers constantly Tucao in micro-blog, forums and other information channels. Among them, the "discount" is the most important thing.

　　 "Fake discount" has been criticized.

"Originally wanted to buy a pair of shoes, 498 yuan, discount more than 200, feel very cost-effective, just as a result of a whim to see the transaction record, found that the original sold 278!" netizen "late summer" yesterday Tucao said.

Like the end of summer, there are not many netizens who find "discount". "It's all deceptive, PG00 up to 1700 when I bought it. Today I see whether there's a cheap price for double 11, a price tag of 2250, or a discount, the original price is 4500!" Sina micro-blog user "MRJOEY wedding documentary photography" said.

A week before the advent of double 11, November 4th, reporters Tmall A large number of products were randomly extracted from each category. Yesterday's comparison of the double 11 day's price range can give a glimpse of the real strength behind this big promotion.

Under the cosmetics category, the reporters chose three products, Clinique 125ml butter, AUPRES 50g cream and Vichy 50ml moisturizing cream, all of which appeared in the recommended position of Tmall's main venue. In November 4th, the selling price was 340 yuan, 280 yuan and 220 yuan respectively. Yesterday, check the corresponding selling price, respectively, 340 yuan, 279.9 yuan, 220 yuan.

stay Clothing category In November 4th, the price was 69 yuan, 178.8 yuan and 569 yuan in November 4th, respectively. Yesterday, the first two prices changed to 49 yuan and 149 yuan, and the last one was sold out before double 11.

　　 Mobile phone notebook "anti inflation"

Yesterday, the domestic shopping search platform price benefit network, help 5 buy, respectively, issued a report of the electricity supplier price reduction. Data show that there is a counter price rise in notebook computers.

Helping 5 buy the report shows that during the double 11 period, the number of goods sold in the Amazon accounted for the highest number of goods sold in the price range, reaching 19.59%. Tmall and Jingdong followed by 18.68% and 17.49% respectively, while 1 stores accounted for at least 6.03%.

The report also shows that while most commodities are being cut, some of the commodity prices are rising against the market. Among them, the number of laptop computers increased the most, followed by mobile phones, tablet PCs and washing machines.

"First rise and fall" appeared again in this double eleven. Judging from the rigid index of commodity prices, the price adjustment situation still exists. Help 5 buy report analysis.

　　 Tricky 1. No special offer.

On the day of double 11, many businesses launched a series of new products under the banner of "special contribution", and it was called only one day. Because of its fashionable style, low price and the addition of "unique" elements, these special contributions attract a large number of consumers.

However, the Beijing News reporter learned from the insiders of the electronic commerce industry that the so-called special contribution is actually a cover for businessmen. The purpose is to make consumers not compare with weekday prices, and reduce requirements in quality and workmanship, so as to enhance profit margins.

"For example, clothing manufacturers will make special products for double 11, and you can see that the top ranked companies have this situation. The sales of single products will hit thousands of people. If they do not do so, they will die. An anonymous industry insider said.

"Of course, the price of the special product can not be compared with the past price, so how much is he willing to mark the price?" Ping Zhuojie, owner of Jinghua yuan, said.

COO, Su Wei, also confirmed the existence of the above phenomenon to the Beijing News reporters. "Sometimes, the price is too fierce. Some enterprises are aiming at profit and sales volume, and are forced to reduce their quality."

　　 2 "no" promotional products

Other consumers enjoy the taste of losing in the double 11 shopping. After anticipation, the goods suddenly disappeared.

Ms. Liu began to brush all kinds of treasures of double eleven in the evening of November 10th. Finally, she chose a sweater from the "Di Su" family and participated in the activities of the double eleven brand group. The original price was 500 yuan, and the discount was 159 yuan. At 1:07 in the morning of November 11th, when the group opened, there was still a few minutes left. Ms. Liu found that the clothes were on the shelves, and the countdown number of the group buying page was still beating. After the countdown is finished, click "rush to buy" and find it can not be bought.

"I was so angry that I was deceived." Liu told reporters that she called the complaint hotline for second days, but she could not get through.

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Mr. Xia encountered a similar situation. He had chosen the washing machine more than a week ago. He found that the price of 899 yuan Haier XQB50-728E and 888 yuan Hisense XQB50-C8227 two were more satisfactory. Strangely enough, the two stores that could give the above preferential prices at that time showed "no goods".

Mr. Xia considered, perhaps merchants store goods waiting for double 11. While he was on the line that day, he found that two items were still "out of stock". "Clearly, I have been marking the carnival of 1111 on the product picture. Is this not my trick?"

　　 Tricky 3 discount

"Microwave discounts are simply deceptive." Ms. Song said she had chosen the best merchandise early, and only 11 days later found that the price of the selected Galanz microwave oven was almost the same as the price of other e-commerce websites.

"Double 11 miles, the discount of various official flagship stores is basically true, and the discount of other dealers is really not reliable." Ms. Ning said.

Miss song, Miss Zhao, is also watching the microwave oven. She found that the product, which was priced at around 499 yuan, was priced at 1109 yuan by the store and then sold for half off yuan at 499 yuan. The same product is priced at another 499 yuan in another electricity supplier.

Ms. Ning asked why the shop owner wanted to do so. The store owner said, "no, not everyone can do that." "No matter they have no ability to restrain businesses, or they are indulging in business, in short, they let me down. "Negative points!" Ms. Ning said.

　 data

Tmall half day over 1 days last year trading volume

Sales of Gome, Jingdong, Amazon and easy news surged.

The "double 11" shopping boom was again detonated yesterday. Data show that 11 days 13 points 04 points, Tmall 1111 shopping Carnival turnover exceeded 19 billion 100 million. In just 13 hours, Tmall's all day trading volume was overtaken last year. Jingdong, Amazon, Yi soon network, Gome, Suning and so on also doubled in sales in November 11th and last year.

On October 31st, Premier Li Keqiang held a forum on economic situation in Beijing. Ma Yun, chairman of the board of directors of Alibaba, said at the time, "this year we estimate that we should break through 30 billion yuan."

Ma Yun once again said yesterday, "30 billion should not be a big suspense."

As of 18:58 yesterday, the total turnover of Alipay has reached 26 billion 500 million yuan. This year, double 11 is no longer a "one-man show" of Taobao Tmall. Jingdong, Amazon, Yi soon network, Gome and Suning have joined the collective carnival. Sales also doubled in November 11th and last year.

As of 12 yesterday, Gome online "Liang Jian Shuang 11" sales increased 2 times compared with the same period last year, nearly 10 times higher than usual one day, Jingdong also said to 12 noon, orders have reached three times the average day. Yi Xun network "double 11" sales on the same day surged 400%.

In addition, Tmall expects that the number of packages produced on double 11 will exceed 150 million. It was nearly 2 times the total volume of double 11 full day package last year.

With the successive delivery of major businesses, the peak of double 11 logistics will come in the next two days or the peak will form from 13 to 14. From the order formation area, Shanghai, Beijing, Hangzhou, Guangzhou, Wuhan and other node cities have greater transfer pressure.

　　 The debut of financial products is hot selling.

The Internet has extended to finance, and this year the double eleven financial products have also appeared for the first time in the double 11 promotion.

Data from Ali group show that as of 11, 18 points, financial products Alipay total turnover of 760 million yuan. Among them, Guohua life official flagship store 444 million, Yi Fang Da fund official flagship store 171 million yuan, life life official flagship store limited sale 100 million yuan, financial treasure sold out. These products are products with higher return on the agreed yield.

For example, Guohua life Huarui 2, the expected annual yield of 7%, the ten minute turnover is more than billion yuan. Yi Fang Da fund launched a rating fund with an agreed yield of 6%. At 10:28 a.m., the fund's turnover also exceeded 100 million yuan.

In addition, some funds are sold through Juhuasuan's financial platform. The first ones on this platform are the three funds of Wells Fargo industrial bonds, Xingye convertible bonds, and GF Asia Pacific high yield bonds. As of 5 p.m., Wells Fargo industrial debt total of 2475 people bought, the subscription amount is expected to exceed ten million yuan.