"Electricity Supplier" Or The New Blue Sea Of Cocoon And Silk Industry

< p > since the reform and opening up, China's cocoon and silk industry has developed rapidly, becoming the world's "a href=" http://www.91se91.com/news/index_f.asp "silk" /a "production and export power. But after entering the middle of 1990s, the whole industry encountered great difficulties and experienced 5 years of adjustment. After 1999, the silk industry realized its turning around deficit and surplus. It has witnessed a comprehensive resumption of growth and made China's silk products continue to maintain a dominant position in the world. The silk industry has also become one of the few dominant industries that can dominate the international market after China's entry into the WTO. < /p >
< p > with the growing maturity of virtualization technology and the increase of mobile Internet users, China has become the second largest mobile user in the world after the US. The era of mobile Internet has arrived, and the trend of online development has become an important field in the transformation of brand marketing models in many industries. < /p >
The rapid development of the Internet with < p > also gives a target= "_blank" href= "http://www.91se91.com/" > textile < /a > a target= "_blank" href= "target=" > clothing industry. Nowadays, more and more textile and garment enterprises are using Internet technology to obtain business and technical information. At the same time, they try to develop e-commerce and open up a new market with the "electricity supplier". "Electricity supplier for the market" has become a strong complement to traditional clothing store sales of textile and garment enterprises. < /p >
< p > according to the Taobao index, the sales volume of silk home textiles, silk quilts, silk pajamas and scarves increased significantly during the "golden nine silver ten" period. Among them, the search index of "Silk home textiles" increased by 98.8%, an increase of 354.3% compared with the same period last year; the index ratio of "silk quilt" increased by 43.6%, an increase of 62.8% over the same period; the turnover index of "silk a href=" http://www.91se91.com/news/index_f.asp "pajamas < /a > grew 19.1%, up 37.3% compared to the same period;" < a href= "http://www.91se91.com/news/index_f.asp > scarf < /a > the turnover index increased by 45.4%, up 28.9% over the same period. In addition, from the current main buyers of silk products, buyers from Zhejiang, Shanghai, Jiangsu and overseas accounted for 66%. < /p >
< p > silk industry expert Luo Xuehua said that in the face of fierce market competition and limited factor resources, the use of mobile Internet mobile terminals and other platform marketing and services can maximize the utilization of resources. This is the inevitable trend of the development of the silk industry under the background of the big internet era. With the "electricity supplier changing the city" as the breakthrough point, the innovative sales mode, freed from the traditional development mode's dependence on land, energy and environment, is also the only way for enterprises to continuously develop vigorously and vigorously in the market competition. < /p >
Under the background of "P", the development mode of "Hangzhou silk" 3G mobile line also came into being. Facing the new environment, the new economic situation and the new stage of industry development, the silk industry with the help of mobile Internet platform is not only the widening of service channels, but also the continuous integration and upgrading of service business products. A revolution can bring great changes, opportunities and risks coexist. This is not only the direction and opportunity of the fierce competition in the market, but also the driving force for the continuous development of the silk industry. < /p >
< p > Luo Xuehua also said, "a long way to Hangzhou, half of West Lake is semi silk," and the successful experience of "Hangzhou silk" line shows that the sooner the silk enterprise grasps the way of mobile internet marketing to enhance user experience, the more it can grasp the opportunity in the future industry competition. The integration of mobile internet marketing and traditional e-commerce and the continuous innovation of mobile internet marketing will be a new blue sea for the traditional silk industry. < /p >
< p > Electronic Commerce will bring more than visible sales to enterprises less than a href= "http://www.91se91.com/news/index_f.asp" > cocoon silk > /a. Lin Yunhua, chief executive officer of the Bo Yang Group, once said: "e-commerce can enable us to get market information in time, which helps us to conduct in-depth tracking analysis of the market and brand, and then integrate with offline sales to carry out precision marketing." As he said, with the help of electronic commerce, we can not only realize the innovation of marketing mode, but also promote the upgrading and development of industries, and make the traditional advantageous industries go out of a new road with high technology content, good economic returns and low resource consumption, and make our country from "big silk country" to "silk and silk power" gradually. < /p >