Old Coarse Cloth Weaves New Business Opportunities.

Gaoqing County, Shandong Province, relying on its rich cotton resources advantage, actively complies with the market demand of "advocating green and returning to nature", changing "cotton" into "clothes", making the pure cotton handmade old coarse cloth with strong local flavor and traditional national characteristics new business opportunities.

With the increasing living standards of peasants, why are old coarse cloth favored?

In the Gao Qingying home textile company, Zhang Liangxue, who first ran the old coarse cloth, saw the first time.

In 2001, Zhang Liangxue, who was engaged in bedding monopoly, went to Shanghai to purchase goods. Because the train was late, he wandered in a shopping mall. He accidentally discovered that the counter was selling coarse cloth and selling very well.

As a traditional cotton planting County, Gaoqing is famous for its fine texture, long fat and long velvet, and its "cotton brand", known as "Liu Yun" brand cotton, which is known as the best quality of cotton. Moreover, the local people have always retained the habit of weaving their old coarse cloth, and manual technology is even more problematic.

Zhang Liangxue saw business opportunities, so he moved from village to village, down payment, signing contracts, spinning, holding machines, washing machines, wiring, looms.

The ancient sound of the machine was rising in the villages of Gaoqing.

In order to make this coarse and coarse old coarse cloth industry bigger and stronger and make its own characteristics, the industry and Commerce Department of the county has actively helped business households take the branding development path, and successfully registered trademarks such as "British home", "Fenghe", "old spinning wheel" and "golden old lady", so as to increase the added value of products.

In order to ensure the quality of products, they constantly improve the production mode, change the machine to semi-automatic, make the 72 processes of pulling, wearing, weaving and weaving more compact and more meticulous.

At the same time, they also designed more than 1000 colorful patterns based on 22 basic colors, and made sheets, quilts, pajamas and so on according to the needs of customers.

"Gao Qing's old coarse cloth is environment-friendly, healthy, soft, warm in winter, cool in summer, and antistatic."

Yang Yantao, a merchant in Hangzhou, said.

With all kinds of brands of old coarse cloth continuously sold to Beijing, Shanghai, Zhejiang, Fujian and other places, the old coarse cloth has also become the hometown special product of Gao Qing people's friends and relatives.

The brand is out and orders are rolling.

"At the very beginning, I didn't dare to sign a big contract with the merchants. If I could not sell it, I would not be able to weave it out of two.

Now, OK, there are orders, there are contracts. Our scale is bigger and bigger. "

Zhang Liangxue is full of confidence in the market prospect.

By implementing the development mode of "company + market + farmer", Gaoqing's coarse cloth production is more scientific and its product quality is higher.

Ying Zhuang's wife is 70 years old. But weaving is still a good thing. "I did this from an early age. I never expected that I could earn five hundred or six hundred yuan a month in this age."

Today, the British home textile company has more than 350 processing households, sewing workers 720 people, the annual production of coarse cloth 800 thousand meters.

Driven by it, more than 3000 rural women in Gaoqing County have been engaged in old coarse cloth weaving, and the average annual income has increased by nearly 10000 yuan.

Old coarse cloth "weaving" new business opportunities, but also weaving the way to get rich.