Foreign Brands Began To Focus On Internet Advertising Marketing

< p > more and more Chinese consumers like to buy foreign products for various reasons, including cars, televisions, sports a target=, _blank, href=, http://www.91se91.com/, shoes, /a, mobile phones, cosmetics or diapers.

Recently, however, the situation that foreign brands are dominant is changing. The development of foreign brands in China is facing difficulties, and the market development is becoming more and more difficult. This has prompted them to intensify their marketing efforts in China in order to consolidate their position, especially to increase the intensity of Internet advertising marketing.

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< p > < strong > Best Buy encountered Waterloo < /strong > /p > China.

Less than P, as long as a shop opens on a commercial street in China, it can be expected that a steady sale of foreign brands is over. This week, Metro Metro acknowledged that it had failed in its pilot retail sales of electronic products in Shanghai.

Metro announced that it would abandon the plan to open more than 100 Media Markt electric stores in China in the ten years.

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Besides P, Germany's largest listed a href= "http://www.91se91.com/news/index_s.asp" > retail > /a group, there are also some well-known Western brands that failed to open up the situation in China, including Best Buy, American home building materials retailing business treasure (Home Depot) and Bobbi Doll (Barbie).

Even some brands that have long been recognized as good at developing the Chinese market, such as KFC Yum Brands, the largest foreign restaurant operator in China, have recently suffered setbacks.

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"P > Jacques Roizen, Alvarez & Marsal, a corporate restructuring professional company in Hongkong.

He said, "the challenge lies in what happens when reality changes. The new reality is that unsustainable growth is no longer able to cover up the defects of foreign retail businesses".

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< p > therefore, the major brands have stepped up their marketing efforts in China, especially in Internet advertising.

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< p > according to the data released by Ai Rui consulting, the scale of China's Internet advertising market has surpassed 50 billion orders in 2011, exceeding the scale of newspaper advertisements. In 2012, the scale of China's online advertising market reached 75 billion 310 million, an increase of 46.8% over the previous year. It is estimated that online advertising will reach 100 billion scale in 2013, approaching the scale of TV advertising.

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In the era of P media, can luxury brand marketing effectively make use of the budget to achieve an unprecedented exposure rate? As digital media has entered the mainstream, brands will increasingly rely on digital media's digital means.

In the process of budgeting, digital must become part of the overall integration of media planning and procurement, and can not wait until the budget is finalized.

Digital marketing is highly cost-effective, effective and directly oriented to audiences. It is a cost-effective alternative to traditional media.

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It is hard for luxury brands to reach consumers' consumers through print media or TV advertisements. P

More and more new media are being used in luxury marketing.

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P, Daimler, is promoting its Smart vehicle on micro-blog website in China. Apple (Apple) will provide the installment plan for iPhone: these two signs indicate that foreign retailers in China are exploring new ways to attract Chinese consumers who no longer blindly worship foreign products.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > luxury goods < /a > brand marketers began to turn to digital marketing faster in 2012; rich media, social media, mobile media and video were among the fastest growing areas. Compared with counterparts in other industries, they were lagging behind in digital marketing, but their advertising dropped a lot, saving them.

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