Supermarket Customer Behavior Decryption

< p > you may think that supermarkets and luxury stores are far from each other. However, a large number of customer behaviors can be identified on the sides of various items, which is worth learning by all retail professionals.

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< p > first is the exhibition.

According to store size, customer a href= "http://www.91se91.com/news/index_z.asp" > brand < /a > consciousness and loyalty, the display rate of the product is increased by 1 times, so that its sales can be increased by 30%.

Therefore, when the product is limited and the shelf space is limited, the way to optimize sales and profits is to make the fast moving goods or high profit products more "face". This is the so-called "product classification management", which is an important part of supermarket marketing.

However, it is not so easy to implement because it will be affected by price changes, advertising and promotional activities of various products.

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Less than P, luxury stores may have fewer products than supermarkets, but they need to effectively identify the "sites" of different categories and single products.

In order to create a better shopping environment, their space is small, spacious and cramped.

For example, < a href= "http://www.91se91.com/news/index_h.asp" > perfume > /a and cosmetics stores, different brands and models will not occupy the same place.

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< p > followed by the height of product placement.

Many years ago, Colonial Study did a research that has not yet been effectively done. It took 40 different products as the research objects, moved them from the higher shelf (eye to eye height) to the intermediate shelf (the customer's easy access height, hand level), then moved to the lower shelf (floor height), and studied its sales at different shelf heights.

The results show that the sales volume will increase by about 50% from the intermediate shelf to the direct eye level, and the sales volume will drop by 30%~40% from the intermediate shelf to the floor height.

From the height of the eyes to the floor, sales will double.

In view of this, product classification management system can be used to provide optimization criteria for product arrangement.

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How effective is p? In fact, a number of studies have shown that without considering the market share of the product, the same product will be sold at the exhibition area (channel end display area), and its sales volume is 4~5 times higher than that on the shelf.

Therefore, compared with the slow movers on the shelf, placing the "fast moving goods" in the display area can promote sales more effectively.

However, placing the slow moving items on the shelf in the display area will attract more new customers and increase their market share.

In fact, in large stores like Sephora, products will be piled up to the exhibition area to attract new customers.

This shows that some measures taken in supermarkets can also be used in perfume shops and produce similar effects.

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< p > supermarket marketing research found an important phenomenon: compared with existing products, putting new products in separate exhibition areas usually can not effectively attract customers.

The display of new perfume may not be able to get the effect of old perfume display.

However, in addition to display, you can also promote new products through shop recommendation or special promotional activities.

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< p > products are varied, but customers are the same. Therefore, whether they are in exquisite brand shops, standard < a target= "_blank" href= "http://www.91se91.com/" > clothing /a stores or supermarkets, their reactions to the environment are similar.

The most important problem is that retailers must understand the expectations of customers, make sure that all arrangements are intentional and that everything needs to be carefully considered, planned and implemented effectively.

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