How To Marketing Enterprises In The New Environment

The first is Internet marketing innovation. In my opinion, the innovation of enterprises is not only embodied in the products, but also in the innovation of various marketing methods, including websites and social media. At present, the websites of most enterprises are operated independently by the company itself, and the development and utilization of websites are at an initial stage. Most of the companies I have contacted are still not paying much attention. Website management This is reflected in the low update rate of the website. However, how to display and publicize their own characteristics, products and services on the website, so as to enhance their competitive edge, is worth considering carefully. In fact, foreign businessmen are more inclined to understand the real situation of enterprises. Therefore, making full use of the enterprise website platform, displaying the dynamic topic or providing purchasing guide and information sharing, is beneficial to the enterprise to further promote the product and attract more customers. In addition, how to use the existing social media for enterprise marketing, such as micro-blog, WeChat, etc., is also an innovative proposition. For example, the use of ingenious language and rich interaction in the social platform for brand promotion and event marketing, I think this is innovation.

Thirdly, the management of marketing team. In my opinion, many foreign trade enterprises tend to focus on sales rather than on the construction of marketing teams. The duty of foreign trade manager should be to grasp the general direction of marketing. However, there is a common misunderstanding in many enterprises, that is, foreign trade managers can not display their own value without doing business with sales. In my opinion, enterprises should create a marketing platform for foreign trade personnel. The role of marketing team in the enterprise is very important, including the writing of marketing mail and the promotion of enterprise front-end brand. A successful marketing team can give sales personnel continuous backup support and strength, thereby promoting their business to enhance and expand.

The last point is to make use of it. Social media Personal marketing. For merchants, apart from caring about products, they also want to know about foreign trade personnel themselves. Now there is a social trend. More and more foreign trade personnel express their personal trends or thoughts on social platforms. When customers see these States, they can know about foreign trade personnel, so that they can cooperate with their enterprises more easily. Many foreign trade personnel often do not pay attention to the exchange between peers or peers, only know to bow their heads, do not have the intention to make friends. Connections Circle. If you can interact with peers in social media, you may easily solve some problems encountered in the business process.

This is the three point of Xiaobian's profound understanding of enterprise marketing. I believe that only by adapting to the changing trend of society and changing marketing strategy can enterprises have lasting vitality.