Some Management Strategies Of Individual Children'S Wear Brand Store

Zhao Li, the mother of a 4 year old girl, found that children's clothing business was very good in the process of dressing up her daughter. 3 years ago, she quit her job and opened a children's clothing store in Taipei road.

There are hundreds of children's clothing stores in Wuhan. Most of them are mothers like Zhao Li. Their personal experience can often add scores to children's clothing stores.

　　 Age should be matched.

The breakdown of children's clothing is more complicated than that of adult clothing. Feng Aiguo, vice president of the Hanzheng Street Brand Fashion Plaza, said that children's clothing is generally at the age of 1, 3, 6 and 12.

Zhao Li found that almost no children's clothing brand can cover all age groups, some specialize in underwear, and some main suit, with different styles. Feng Aiguo said that children's clothing stores should find out the characteristics of different brands and integrate age groups in order to lock customers' long-term purchase.

Zhao Li is 0 to 6 years old. Children's wear Each age group selects one or two brands, ladies wear ladies, men's clothes to be cool, children under 1 years old can't exercise independently, fabrics should be comfortable, children have their own aesthetic standards, and children's clothing is more focused on design.

　　 Follow fashion

During the interview, a mother looked at each other. Dress The black green dress and the goose yellow small shoulder are completely reduced versions of adult women's wear. The original price of the suit is 199 yuan, and the price is 139 yuan after the discount.

Over the past two years, the characteristics of adult children's clothing are obvious. The fashionable elements such as lotus leaf, sequins, plucking and so on are jumping onto children's clothing, and prices are rising quietly. "Adult children's clothing is not necessarily suitable for every child. Since fashion shows that there is demand in the market, children's clothing should also keep pace with fashion." Zhao Li said.

　　 Shoes and accessories are profitable

Zhao Li's shop is less than 30 square meters, but it has placed hundreds of children's clothing. She said that most of the brand children's clothing was purchased sixty percent off to seven to twenty percent off, and the profit margin was not as good as that of women's clothing, so most stores were below 60 square meters.

Zhao Li makes full use of space and operates at the same time. Children's shoes Schoolbags and trinkets. Not only to meet the needs of mother's one-stop shopping, but also the profit of shoes and hat accessories is higher than that of clothing.

For example, a pair of Bottomwear worn by girls is sold at a retail price of 20 to 25 yuan. The price is almost the same as that of adult bottompants, which is a product with large sales volume and high profits.

　　 Case analysis

Dislocation competition with supermarkets

Zhao Li, who is only 1 years old, wears only one brand. The brand is also the main clothing brand of a mother infant chain supermarket in Wuhan, but Zhao Li has formed a dislocation competition.

The supermarket is mainly about the amount of money, most of which are generally priced on the low side, while Zhao Li selects the design that the supermarket does not sell. Although the price is slightly higher, it makes many mothers see it in the face: "how can I not see this in the supermarket?"

This comparison can immediately hook up the mother, let them look at the shop, and then look at other clothes, naturally do not worry about business.