Children'S Wear Guide Must Maintain Sales Passion And Create Higher Performance

When dealing with difficult customers, are shopping guides often unprepared and smiling. At this time, how to grasp the emotion and keep the sales enthusiasm? I think we can start from two aspects: one is ideological understanding; The second is psychological preparation.

1、 Ideological understanding

The first step is to identify the specific categories of consumers. Because the shopping guide of supermarket mainly achieves the sales purpose through effective communication with consumers. According to consumer psychology, it can be divided into three types of half people. The real consumer group is flawed, so there must be semi individual species. Generally speaking, it is people with abnormal consumption behavior. Three types of half people are specifically divided into:

1. Trendy. Be willing to try new things or enjoy the recommendation of the shopping guide. This group accounts for about 20% of the whole consumer group.

2. Tidal flow pattern. It mainly refers to being reluctantly accepted due to the influence of advertisements or the recommendation of shopping guides. This group accounts for about 40% of the whole consumer group.

3. Stubborn type. It mainly means that such customers have clear purchase goals and dislike others' interference with their own purchase. This kind of people are usually thoughtful people. Such consumers account for about 30% of the whole consumer group.

4. Half class people. The purchase behavior is abnormal due to the untrue purchase intention of consumers. Such consumers account for about 10% of this consumer group.

Generally speaking, the consumers who belong to the half class will cause the biggest harm to the shopping guides of supermarkets. It is precisely because of the influence of such people that the shopping guides will give psychological hints to the stubborn consumers who account for 30% of the consumer group, and will also treat such customers as half class people, resulting in a poor marketing process, Passion of shopping guide Such as pouring cold water.

2、 Psychological preparation

As a Shopping Guide Psychological preparation is the key to how to maintain the passion of shopping guides, and how operators help the shopping guides to sort out their emotions and maintain the passion of shopping guides.

First, identify the principle of uniqueness. As a shopping guide for supermarkets, you should always regard the consumers you meet as the only consumers and never relax. Try every means to calm down customers and guide them with body language or skilled oral language. With the accumulation of certain sales experience, sales will be more convenient.

Secondly, spring psychology. The various behaviors of consumers are regarded as a kind of motivation. As a shopping guide for supermarkets, I have to deal with various consumers all day long. The key point lies in the improvement of psychological quality. It should be like a spring to turn injury into a kind of power and always maintain passion. Many people do not realize how important psychological training is. This needs exercise.

Moreover, be good at being rejected. As mentioned earlier, the buyer often needs to regard rejection as the beginning of a new purchase activity when the customer refuses or is indifferent to the sole principle. In the process of sales promotion, the shopping guide should be able to give enough psychological hints, regard each rejection as the beginning of success, and repeat in mind that "it will soon be successful" or "the next one will be successful" when encountering rejection.

In this order, I believe it will be helpful to the shopping guide work. As a shopping guide, the key point is to know that the purpose of doing this is to better carry out sales work. After the purpose is clear, Children's clothing Only when the shopping guide can better adjust his mentality, can he always maintain a sales passion.