Dialogue Designer, The Founder Of Brand Store, Hong Huang

During this special visit, Hong Huang was identified as the founder and owner of the brand store. When a large number of independent designers in China rise to a global perspective, silently accompanying them and setting up stage to show them is not a totally wonderful thing. BNC, which is hidden in Sanlitun, is a house of personalized clothes and a business school under her care.

　　 How do you think of starting a fashion magazine to sell Chinese designer clothes?

Hong Huang: This is the result of poverty. I used to be a fashion magazine, but I can't help seeing it. Chinese fashion It has been dominated by foreigners, reporting foreign brands, and following Western values and consumer awareness. We have to listen to New York, London and Milan. So they forced themselves to find content that had core competitiveness, and shifted the focus to Chinese designers.

　　 Chinese designers are always entangled in the contradiction between artistry and market?

　　 Hong Huang Even though there are more reports about "Chinese design", there is still a distance between them and the real market. Design is most needed to be commercialized, and art can not be commercialized. I don't know why. In China, art is always commercialized, and design is always stuck in jars as artworks. If the design is to be commercialized successfully, it needs the support of the big environment, and the design that only hypes are difficult to keep up with the market will survive.

　　 Do you feel like a businessman when you open a shop?

Hong Huang: many friends who do business say that I will not do business. Because we never sign exclusive with designers. My friend once said to me, "you have to sign an exclusive, sign it, or you will go elsewhere if you do it." The principle of not signing the exclusive investment also makes the shareholders of investment both angry and helpless. But I think that Chinese designers are actually disadvantaged groups, and they sell too much to grow up. If we are the sole sales organization, they may have considerable business interests temporarily, but they are not very high ceilings for designers and industries.

　　 Buyer Mode After that, is our profit margin even higher?

Hong Huang: Chinese designers have not yet realized how severe the test is to enter the commercial sector. Most of them are still dream oriented, artistic and self indulging in creation and decoupling from business. They do not understand that giving more profit margins will stimulate buyers to buy their goods. The discount gap between consignment and purchase is very large in foreign countries. This risk is still being avoided by our team's efforts and judgement.