Tang Feng Follows His Heart And Makes A Brand.
Talking about electric business
The sellers who sell well on Taobao are all ZARA Mode: quick response, small quantity.
Market competition is very cruel, but we still hope to find another path, that is, because of the driving force of the heart, for the sake of good will, and not to survive in the competition. Cracking silk is like beautiful island, has its own natural ecology, does not need too many auras, do not want to talk about success or failure of heroes.
Every enterprise has its own short board and long board in a specific period. For example, compared with the traditional offline brand, the planned and serial sense is not enough for us now. However, it is more important for us to focus on data analysis, react faster and get closer to consumers. This is our strength. Of course, this is also the strong point of e-commerce.
Brand & product
There are tens of thousands of ways to make a brand. I think the minority brands in recent years mean that the individual's autonomy is greater, and they do not care about the outside world. Do not be entangled in the minority or the public. This is just a label from the outside world. It is most important to follow your heart. Like onion peeling until close to the inside.
A brand is very self in its initial stage of development, and the designer's brand must be accepted to a certain height. Just as you find a road at the foot of the mountain and climb slowly to the top of the hill, you will not be discovered at the beginning, because there is a hiding of trees and no one outside can see you. Only when you reach the top of the mountain will you find that there is such a person on the top of the mountain. Then everyone will also want to climb the mountain.
We care about the data and feel it. cut silk into pieces for writing letters The data is very beautiful, you will be curious about what to do, but actually do not do anything, just six words, "focus, focus, focus, products, products, products". This is not without skills, but skills play a minor role, not as good as ours. Making clothes is a matter of great concentration. If you want to be quick and good, you need to control every node. Last year, we talked about "everyone is running." now, we say "everyone is a product".
All kinds of marketing methods are external "skills", focusing on products is the internal "road", and the more simple things can release the more powerful vitality.
Talking about starting an undertaking
Never imagine how extraordinary a business is. You just have no way out. Just like you run a family, you can't be in debt. We must profit from breaking up the silk and we need to feed ourselves. In this way, we can continue to develop the silk and silks, and develop the whole ecosystem.
The pain experienced in the process of entrepreneurship is far less than that of finding a loved one from a child and finding more things that he wants to do. The process of self shaping is certainly the most difficult. Starting a business is not so difficult. Is it OK to solve problems one by one?
Talking about channels
I have always thought that the channel is the thing that comes to pass. You have dug the ditch and you want to pour the water there. It is very simple. The B2C official website of rip and silk has been on-line for several months, and it has been used mainly for the purchase of partners. Now there are about 1000000 members who split up, and the B2C official website enables us to interact more with our customers. However, we will not throw money into B2C, and business must be profitable. This is a common sense issue.
There are several reasons why this year will be broken down. First, we have to do something to play. This channel is what we haven't done before. Second, we can see whether we can make profits under the line. Only when we make profits, will we open second houses and then open a family. Third, the market under the line is also very large, we can try; fourth, we can interact well with online buyers.
Talking about life
"Everyone is an artist, and life is my best art work." Tang Da Feng That's what I say.
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