Jiang Mingjie Talked About The Way Of Managing Jay Bonney'S Children'S Clothing

Two months ago, Jiang Mingjie of Zhuji moved the headquarters of ah Jay Boni to the Rui Jing building in Qianjiang new town of Hangzhou. On the side of the Qian Tang River, ah jbonboni began another leap, and for founder Jiang Mingjie, it seemed a step closer to his goal of creating a "empire of children's industry" as the benchmark of the industry.

What kind of person would Jiang Mingjie be a children's industry?

"If I were to make a choice again, I would never choose to make clothes."

Jiang Mingjie's confession was quite surprising.

Because people in the industry know that Jiang Mingjie started by making clothes, but why he felt helpless about making clothes? "Thin profit, difficult channel management, fierce competition … … because of low technical content, the core competitiveness of clothing enterprises is hard to build."

Jiang Mingjie's analysis is not unreasonable. Because of this, he has been looking for a more competitive way for him.

Jiang Mingjie thought of taking the industry chain road, from selling clothes to selling life.

"Jay Bonney is only one.

In the future, we should let it represent a way of life.

Jiang Mingjie told reporters that this way of life will be a "living hall" as a carrier, the sale of goods will not only be children's clothing, but also home textiles products, daily necessities.

"From bath towels to outdoor cups and kettles can be bought in our living hall."

In addition, Jiang Mingjie is also interested in introducing a series of comic books to convey a concept of life.

Starting from this year, such a "living hall" will be opened one after another. The annual sales of AI jbonboni is 150 million yuan, and there are 200 franchises throughout the country. In the future, relying on the "living hall" mode, ah Jay Bonney will open 1000 stores throughout the country.

Willing to share profits with employees

stay

In the company, reporters saw a group of young people, whose average age is less than 30 years old, but many of them have taken the lead.

"It is not easy to retain these 80 and 90 employees."

Jiang Mingjie has his own way.

Take channel management as an example, the marketing department is divided into 10 groups by Jiang Mingjie, each group with three employees, responsible for 10 franchisees, with sales commission to encourage employees.

Next, with one year's assessment period, the best sales can be awarded by Mercedes Benz or BMW.

"Mainly in order to stimulate the motivation of the staff, in the clothing industry, there is not much settlement with royalty rebate. After all, the profit is not very high, but for the long-term development of the company, we are willing to share profits with the employees."

In addition to considerable income incentives, Jiang Mingjie also attaches great importance to staff training and spends about 3 million annually on staff training.

"I think now 80 and 90 employees are very interested. They need not only material incentives, but also respect and grow space. I understand them very well, so I intend to spend money on them.

The most important thing is the team strength. I hope that in a few years, he can have tens of millions of millions of employees. "

We must make money without money.

Speaking of his own entrepreneurial experience, Jiang Mingjie said, "we must make money without money."

For example, not long ago, Jiang Mingjie just signed a contract with a French home company, and the other side contracted the soft clothing of all the stores of ah Jay Bonney.

"After signing the contract, my shop is his store, and his warehouse is my warehouse."

Jiang Mingjie explained, "all the soft clothing required by my franchisee is provided by this company. I don't need to pay and buy these soft products in advance. Which stores need it directly from this company, and I can save warehouse costs and pay in advance."

This is probably the astute of an entrepreneur.