Finding More Fragmented Fields Will Be A Breakthrough For Clothing Business Operators.

Less than P, from the early "cheater" and "fake" industry to the current meat and potatoes, the e-commerce mode is increasingly showing "charming" attraction. The most original industry is "a" target= "_blank" href= "http://www.91se91.com/" > clothing < /a > industry. It has been extended to household appliances, furniture, catering, flowers and even fresh and so on in a short span of several years. Among them, as the most easily consumed category, < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > still occupies the largest proportion in the whole network shopping market, and is also the preferred category of e-commerce entrepreneurs. But in this moment, can I really get rid of gold with this east wind? I doubt this. < /p >
< p > first look at a set of data: the China Electronic Commerce Research Center expects that in the first half of 2013, the scale of online retail market transactions was 754 billion 200 million yuan, an increase of 47.3% over the same period. It is estimated that the total volume of online shopping transactions in 2013 will reach 17412 billion yuan, of which < a href= "http://www.91se91.com/ news/index_c.asp" > apparel network market < /a > will reach 4076.1 yuan. In the entire online shopping market, clothing accounted for 26.5%, ranking first. < /p >
< p > in addition to the hot growth trend, let a href= "http://www.91se91.com/news/" > clothing electric business /a > entrepreneurs take their brains, and "double 11" and other large and medium sized businesses create their own festivals. In 2012, the total sales volume of "double 11" Alipay was 19 billion 100 million yuan, of which Tmall was 13 billion 200 million yuan and Taobao was 5 billion 900 million yuan. Alipay successfully traded 1 billion, 5 million 800 thousand, and refreshed its own record. Since 2009, the "double 11" has spawned the rise of many Internet brands, and has attracted numerous traditional enterprises to "touch the net". In the past two years, the Amoy brand, which has gone through the grass-roots entrepreneurship stage or the transformation of foreign trade enterprises, has been transferring to the billion level enterprises in the past two years, and has formed a competition pattern with the traditional enterprises of "touching the net". But in just a few years, the clothing business is no longer the industry that several college students can "play". In addition to capital strength and team competition, the era of personal "grassroots" entrepreneurship has long been a history. < /p >
< p > look at the survival status of the brand. The latest ranking of the top 20 women's clothing in July released by Taobao authoritative data is that many well-known a href= "http://www.91se91.com" > brand name "/a" has disappeared. Although a month's data may not represent the whole trend, there is no doubt that the traditional women's brand is playing a big role in the e-commerce platform. < /p >
< p > more worried than the Amoy brand is the small and medium-sized sellers on Taobao, Taobao scales gradually tilted to the big sellers, and the increasingly expensive marketing and promotion expenses are blocking their products from massive information. Lu Zhiyin, founder of the integrity of former Ali, once said: "Ali now has 9 million 500 thousand sellers of all Taobao stores, of which about 3000000 of the sellers are online shops, and the remaining 80% are losing money, and only 10% of the real money is made." The small and medium-sized sellers who transfer to Tmall are also losing more profits due to the increase of expenses and taxes, and the regular changes of platform rules make the SMEs feel more worried. < /p >
< p > of course, despite the hardship of the entrepreneurial environment, the more difficult the environment is, the more entrepreneurial heroes will emerge. Of course, not everyone can become an entrepreneurial hero. With the fragmentation and ethnicity of the consumer groups, finding a more differentiated field will be a breakthrough for the clothing business. For example, the Korean brand's multi brand strategy is to constantly find a breakthrough in the field of subdivision. At present, the top three of the electricity supplier, < a href= "http://www.91se91.com" > women's clothing brand < /a >, has a distinct style and positioning. There are different reasons for success, but losers have the same reasons. But it is the most important thing for clothing business entrepreneurs to see clearly the situation and make a risk prediction. < /p >