High End Format Has Spawned Business Pformation.

< p > Wuxi Heng Lung Plaza has a total area of more than 260 thousand square meters, including shopping malls and office buildings.

Half of the 118 thousand square meters of shopping malls are rental shops and the other half is public space.

"We sacrifice the benefits of collecting rent in order to create a good environment and atmosphere, and customers like to come here to buy things here."

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< p > < strong > international big names gathered. Details show competitiveness < /strong > < /p >

< p > by the end of 2006, the high-end commercial operator from Hongkong, Hang Lung estate took 685 million of the plots at the junction of Zhongshan Road and Renmin Road. After 7 years, the volume of 262 thousand and 700 party business finally came late. In September 16th, Wuxi Heng lung square opened its doors.

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< p > a href= "http://www.91se91.com/news/index_c.asp" > Prada < /a > MiuMiu, Valentino, Dolce&Gabbana, Roger Vivier...

The appearance of many international a href= "http://www.91se91.com/news/index_c.asp" and the famous brand "/a" show the Wuxi people what they call "big name gathering" and "luxurious dazzling".

Some netizens joked that "the Prada shop is comparable to the market place", and the popularity of consumption can be seen.

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< p > Prada, MiuMiu, Valentino, Dolce&Gabbana, Roger Vivier...

The appearance of many famous international brands has given Wuxi citizens the experience of big names and luxury.

Some netizens joked that "the Prada shop is comparable to the market place", and the popularity of consumption can be seen.

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< p > not only that, Michelin restaurant Ding Taifeng from Taiwan, the high-end series "Dai" restaurant in Dai Guan Shan, a href= "http://www.91se91.com/news/index_c.asp" in pudding, Mvuke Tokyo in Hermes, /a, and all the fashionable food and cards in Wuxi, such as "Xiao Hui Ge chafing dish" and "South Beauty", challenge the taste buds of the people in Wuxi, while Huarun's high-end brand Ole, "ole", embodies the strong appeal of the brand.

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The opening of the P Plaza has brought a new one-stop shopping and lifestyle experience to Wuxi residents. According to Hang Lung estate, more than 270 international famous retail shops are converging in the shopping mall, of which 6 of the brands are first made in Wuxi.

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< p > reasonable line design, top-level glass lighting, anti falling design of the upper and lower escalators, the landscape design of the rest area, and the layout of the mini toilets, all of which reflect the "high-grade atmosphere" of Hang Lung Plaza.

"To Hang Lung, we must go to the bathroom to see it!" Chen Qizong, chairman of Hang Lung estate, embodies the five-star service from the details.

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"P", according to Chen Nanlu, general manager of Hang Lung estate, "there are 60 bathrooms in the whole shopping mall, which account for half of the Hong Kong International Airport, and the total area of these toilets has accounted for 4% of the total area of the shopping mall.

We sacrifice the benefits of renting only to create a more comfortable shopping environment for our customers.

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< p > strong > brand competition intensified, Zhongshan Road business circle is expected to shuffle < /strong > /p >

On the day of opening P, the words "upcoming opening" were displayed on the advertisement on the front of Hang Lung Plaza. The fact is that in the shops opened, customers did not find this luxury brand benchmark. "LV"

And the eight hundred partners who are also located in Zhongshan Road have long been burying their income. The brand competition has become an embarrassment facing Zhongshan Road business circle after the opening of Hang Lung.

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< p > in fact, on the day of the opening of Hang Lung, two other high-end shopping malls in Zhongshan Road did not show any weakness. The big east played the slogan of the most intense celebration, and the eight hundred companion was 4-7 off the court.

And such large concessions will never come before celebrates or major holidays.

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< p > to this, the responsible person of Da Dong department store said that there must be some competition. But as a new consumption point, Hang Lung will gather more people to Zhongshan Road. What we have to do is to tap more consumption potential.

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< p > however, the impact is far from that. There is only one "golden land" separated from Zhongshan Road by Hang Lung. The Suning Plaza project, which is the first super city complex to be opened in Suning real estate, is also confirmed by the owner's community album model apartment map. It is officially opened in September 30th. According to the information currently understood, Armani's flagship store in East China's A|X region and H&M have earned the public's attention in the first national image shop, BELLE Palace Cinema and lincos superior product supermarket.

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< p > in addition, according to the consumption characteristics of Wuxi market, the details of Suning square project, the owner's community photo album model apartment map expanded the proportion of entertainment and catering business, and accounted for nearly 50% of commercial and catering formats, which undoubtedly became a major consumption point of Suning Plaza.

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< p > in recent years, with the gradual rise of Wanda Plaza, maiye square, Baolong Plaza and other surrounding complex, and the congestion caused by subway construction, Zhongshan Road's "hegemony" is gradually being weakened.

The emergence of Hang Lung and Suning not only promoted the level of the business circle from the brand, but also made up the types of business from the format. The Zhongshan Road business circle was moving from a single department store to a comprehensive era.

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< p > < strong > consumption support, the pformation of Wuxi's commercial pattern < /strong > /p >

< p > when Ying Wu department store and ocean department store have been closed down, the direction of Wuxi business is very complicated when urbanization is spreading in the surrounding areas.

The traditional single department store mode is gradually replaced by complex.

From Wanda Plaza to outlets, and then to the recent opening of Hang Lung and Suning, Wuxi's business innovation is inevitable.

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< p > the more and more business, the greater the brand. As a two or three line city with 6 million permanent residents, does Wuxi have huge consumption power to support these businesses?

In this regard, Chen Qizong, President of Hang Lung, said, "from the total population, there is a gap between Wuxi Heng Long and Shanghai and Shenyang projects. But after calculation, the purchasing power of Wuxi people is indeed one of the top cities in several location cities."

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< p > in addition, according to Hang Lung estate, the commercial part of Wuxi Hang Lung Plaza (phase two) is expected to open in the second half of 2014. The two phase will cover shopping malls, office buildings, hotels and service apartments. After completion, Wuxi Hang Lung Plaza is expected to become the largest retail and commercial landmark in Wuxi's core business circle.

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