Ningbo Clothing Design Highlights Strength Repositioning And Development

< p > September is a harvest season.

For garment enterprises, it is also a season of spreading hope for the coming year.

In the past two weeks, more than 10 costumes of 2014 spring and summer show have been staged in Ningbo.

Yi Si Jun Kai, Shan Shan, Bo Yang, AI Erni and other men's and women's clothing and "a href=" http://www.91se91.com/news/index_c.asp "> Shan Shan children's wear" /a "," Ai FabI children's wear "," handsome tiger tiger children's clothing "and so on have demonstrated their products' understanding of the 2014 spring and summer fashion.

For a time, Ningbo became the city of "release".

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< p > on the fashionable T stage, there are many kinds of walking shows. Many Ningbo clothing brands have not only new styles but also new positions and new images in this autumn.

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"P >" repositioning the clothing brand is a manifestation of the market segmentation of garment enterprises, which is an initiative strategy taken by garment enterprises in the face of fierce market competition.

This will also enhance the activity of Ningbo's clothing brand and reshape the image of Ningbo's clothing brand in the whole country.

Zhang Xiaofeng, vice president and Secretary General of Ningbo Fashion Association, said.

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< p > < strong > frequent show: "Ningbo outfit" highlights the design strength < /strong > /p >

< p > a large number of clothing brands started a show in the autumn. Shanshan, Bo Yang, Erni, Mai Zhonglin, Romen dress, Yi Si Jun Kai, AI FA Bei and other brand clothing enterprises displayed the latest styles of spring and summer in 2014. They also showed their understanding and interpretation of the fashion trend of spring and summer next year.

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< p > August 30th, the T&W brand women's clothing of Ningbo if men dress limited company held "T&W 2014 SPRING new product conference and order meeting".

In this new fashion show, if the men's clothing shows a series of spring and summer girls' costumes.

Tu Anguo, chairman of the company, told reporters that this is the first time that the T&W brand has released the show. It has brought together more than 10 designers of men's clothing through the latest works of market research and careful design, showing the design strength of T&W brand and the rationale for the fashion trend of spring and summer clothing next year.

At the same time, if men's clothing will further expand the sales channels, expand the store from the current 50 to 100, and strive for a breakthrough of 100 million yuan at the end of the year.

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< p > September 3rd, the Ives (F4) brand of Bo Yang Group held the 2014 spring and summer fashion costumes show, attracting hundreds of dealers and Ningbo apparel industry participants.

In the activity, Ives (F4) brand shows hundreds of new fashion men's wear, and the show activities lasted for 1 hours under the simple and light rhythm.

Mr. Xiang Jiangpeng, general manager of Ives (F4) brand, said that F4 has worked with foreign designers to launch a "light luxury" gentry style brand, providing the international fashion brand for the young people in the late 80s and after 90.

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< p > in addition, many clothing brands such as Shanshan, (600177, stock bar), Mai Zhonglin, and Erni have also held 2014 spring summer new clothing launches and ordering meetings in recent days, so that dealers across the country feel the charm of Ningbo clothing.

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< p > "the preparation of a fashion show is not simple. It especially requires strong design power and proofing ability.

The clothing industry in Ningbo is able to concentrate on the new fashion show in these few days, indicating that these enterprises already have strong design capabilities and are also protected in terms of capacity. "

Mr Angang, vice president of Bo Yang Group.

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< p > no doubt, the increase of fashion publishing activities is of great significance in promoting the influence of Ningbo brand clothing and the fashion activity of Ningbo clothing.

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< p > < strong > repositioning: < < a href= > http://www.91se91.com/news/index_c.asp > > Ningbo > /a > > emphasis on market segmentation < /strong > /p >

Besides P, the number of fashion shows has reached a new height. Some old fashion brands have also expressed their new ideas in these show activities, achieving brand rejuvenation and positioning.

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P, a veteran clothing manufacturer specializing in business clothes market, has launched a young brand "ER men's clothing".

This brand adopts the British design style, aiming at the consumer market of the more than 20 year old youth, taking the fashion line, thus entering the youth casual wear market, and realizing the extension from the business dress to the casual men's wear market.

"Youth casual wear is a consumer market that is rapidly rising and has broad market prospects." ER men's clothing "is precisely for this reason.

The company's brand director, Hui said.

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< p > Ives (F4) brand also repositioned its brand in this fashion release season.

"Originally, Ives's brand took the mass leisure route, basically coinciding with Tonlion brand of Bo Yang Group, and competing with each other.

This time, Ives repositioned himself and took the "light extravagant" line, specializing in men's wear. He aimed at the young people who were more particular about the quality of life in the late 80s and after the 1990s.

This avoids direct confrontation with Tonlion. "

Ives (F4) brand general manager Xiang Jiangpeng told reporters.

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< p > in fact, in the face of fierce competition in the domestic market this year, many veteran clothing enterprises in Ningbo are exploring and innovating to find new market opportunities.

Such as YOUNGOR has stepped up the promotion of the new brand GY, GXG has entered the women's clothing industry, and so on, and hopes to enter the market segments to achieve brand rebirth.

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< p > "brand repositioning means to expand the new market. This requires not only new market research and expansion ideas, but also changes in advertising slogans. At the same time, it needs to regroup designer teams, sales teams, brand channels, sales channels and so on. This is a pformation and a labor pains."

Zhang Xiaofeng, Secretary General of the Ningbo a href= "http://www.91se91.com/news/index_c.asp" clothing association /a, said: "many old fashion brands in Ningbo dare to take the new road. On the one hand, they are driven by intense competition. On the other hand, they also show that they have a strong ability to observe the market, analyze the market and respond to market changes, and actively adapt to the market.

This is a manifestation of Ningbo's strength as a major clothing market in the country.

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< p > strengthening design: the new advantage of "clothing capital" is less than /p.

< p > there are more than 3000 garment manufacturers in Ningbo, but there are not many brands that can affect the market direction.

Especially in the era dominated by men's wear, Ningbo dress has been surpassed by Shenzhen, Fujian, Jinjiang and other rising stars.

However, over the past few years, with the re emphasis on the domestic market and the brand operation of Ningbo clothing, a large number of men's wear, women's wear and children's clothing brands aiming at the young fashion market have risen. Ningbo's clothing is building new advantages.

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< p > now, the original men's wear brands in Ningbo include GY, GXG, magic fashion, Pagani, Tonlion, Bo Yang, INTREX and so on. The original brand of women's wear includes Taiping bird fashion dress, SV, ESBACK, Demana, Lok Ting, ONE MORE, etc., and also the brand of children's clothing such as AI FA Bei, Shan Shan children's wear, tiger Patti, MQD, Bobbi Lele, spring sprout, etc., and have realized the three-dimensional brand pattern.

These brands have a complete industrial chain from design, production to online and offline sales, and generally adopt the way of cooperation with the international design team. The ability of resource integration and the ability of interpretation and analysis of fashion have been in line with international standards.

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< p > "in the past, we had strong manufacturing capabilities. Now we have talented team and cooperation resources in the front end fashion design, late market sales, image planning, brand management and so on on the basis of strong production capacity.

It is this basis and strength that can lead to more shows, more brands and more activities.

Zhang Xiaofeng said, "from the domestic perspective, our clothing industry in Ningbo is gradually establishing new advantages, which is a new advantage based on the manufacturing industry."

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