Hai Lan'S Home Backdoor Listing

< p > "I want to fight with UNIQLO!" Zhou Jianping, the head of Hai Lan group, "blew a cow" in front of more than 50 institutional figures.

In September 3rd, keto technology continued to stop trading. More than 50 people gathered to study the home of Hai Lan. At the meeting of investors, Zhou Jianping published Hai Lan's home to realize the asset securitization and directly call it "UNIQLO" and "passion for globalization".

In this regard, some fund owners privately indicated that if Zhou Jianping's "blown cow" really fulfilled, "this speech can be included in the history of China's" a target= "_blank" href= "http://www.91se91.com/" clothing "/a". We might as well call it "Xinqiao Xuan Yan" in advance.

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< p > Xinqiao Town, which belongs to Jiangyin city of Jiangsu Province, covers an area of 19.3 square kilometers and has a population of only 24 thousand. However, as one of the smallest towns in China, it is the world's largest "a target=" _blank "href=" http://www.91se91.com/ "textile" /a "clothing industrial base.

In September 2nd, keno technology resumed, and Hai Lan's home was listed on the backdoor. In this quiet town, there was a surge of billows. The largest A clothing company listed in the market was "fetal movement" in this town.

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"P > for more than 50 institutional investors collective visit, keno technology secretaries Xu Qinghua said that since its listing in 2000, keno technology has never received so many investors at one time.

Before the backdoor of Hai Lan's home, keno technology has always been a stock with little institutional investors' interest.

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< p > > as of September 6th, keno technology has been trading for five consecutive days.

This is also the first time the stock market has been traded for five times since its listing.

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< p > < strong > backdoor bend road < /strong > < /p >

"P > > Keno technology and" a href= "http://www.91se91.com/news/index_c.asp" Hai Lan House "/a" is the same as "Hai Lan group" brothers, and later separated from the family. The controlling shareholder of Keno technology changed from Hai Lan group to Jiangyin third fine wool spinning Co., Ltd.

Since then, although there are no legal affiliation between Hai Lan group and the listed companies, the two companies have been doing business with capital for a long time.

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< p > 2012, the first application of Hai Lan home IPO failed. The reason is also the relationship between Kenai science and technology.

According to the securities and Futures Commission's disclosure, the IPO presentation materials and the on-site representations of the representatives and sponsor representatives of Hai Lan home company have not made sufficient and reasonable explanations on related matters.

After the failure of IPO, an executive of Hai Lan group told the Economic Observer newspaper that the plan of Hai Lan's home IPO has not changed.

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< p > 2013, Zhao Qiang, the Secretary of the Party committee of Xinqiao Town, carefully studied the status quo of Keno technology, and thought that the company only had its own development capability to continue to make bigger and stronger money scenes. Therefore, it began to lobby Zhou Jianping and keno technology's major shareholders and put forward a possibility: can Hai Lan's home give up IPO instead of backdoor technology?

The idea of < p > Zhao Qiang has been supported by Zhou Jianping and others.

In July 12th, keno technology was suspended.

In September 2nd, keno technology resumed its trading limit and opened to the market in September 6th. It has seized 5 word Stop lists.

Xu Qinghua, director of science and technology, recalled: "after the suspension of business in July 12th, Tao organized us to hold a meeting, and I knew that Hai Lan's home wanted to borrow the technology of keno."

From the disk, before the suspension of the technology, there was no obvious sign of funds coming into the market. The last trading day before the suspension, the stock fell 1.27%.

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< p > according to the restructuring plan announced by Keno technology in September 2nd, keno technology intends to issue 3 billion 846 million shares to the Hai Lan House at the price of 3.38 yuan / share to buy 100% shares of Hai Lan's home, and to total 13 billion yuan; the third stake in Jiangyin's third fine wool spinning company has 23.29% stake in its holding company, which is pferred to Hai Lan group's controlling shareholder, Hai Lan group, at a price of 3.38 yuan per share and a total price of 509 million yuan, while the company's daily report shows that the net assets per share is 3.29 yuan, which is quite close to the pfer price.

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After the completion of the above paction, P will hold a 39.31% stake in Keno technology, and Rongji international will directly hold 29.96% of Keno technology.

Hai Lan group and its concerted action will become the controlling shareholder of Keno technology. Zhou Jianping, chairman of Hai Lan group, will become the actual controller of Keno technology.

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< p > according to the assets assessment report issued by China United Asset Appraisal Group Co., as of June 30, 2013, the total assets of Hai Lan's family were 9 billion 487 million yuan, which was 2 billion 655 million yuan, belonging to the owner's equity of the parent company. Its purchase price was 13 billion 489 million yuan based on the assessment value, and the appreciation rate was 408%.

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< p > if the above restructuring is realized, keno technology will become a a href= "http://www.91se91.com/news/" close to 30 billion yuan market value, leading the apparel industry /a A A.

A fund researcher who participated in the survey in September 3rd told the economic observer, "regardless of the performance of Hai Lan's home, the fund must be allocated."

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< p > Zhou Jianping said in an interview that he chose to borrow the shell instead of continuing to plan IPO, because the company was "not bad money". "Our book cash is still 3 billion yuan, no need to rely on IPO for money, and Hai Lan's backdoor listing for 3 to 5 years, we also have no plan to refinance the private placement.

All we need is asset securitization and market value management.

For me, the advantage of listing is nothing more than that, after the expiration of the lock up period, we can reduce some stocks and take a bit of "pension".

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< p > < strong > adverse market growth < /strong > /p >

< p > 2011 and 2012, with no obvious improvement in the economic recovery, the performance of the apparel industry listed companies is losing money, or merely achieving small profits.

Hai Lan's home has risen sharply against the market. According to the prospectus at IPO, the company realized net profit of 700 million yuan in 2011, and realized a net profit of 850 million yuan in 2012. It is predicted that in 2013, it will achieve net profit of more than 1 billion 200 million yuan.

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Why P? Why is the high growth against the market?

In response, Zhou Jianping said that the environment is not good, for Hai Lan's home, it is the advantage.

In terms of the economic environment, the contract between landlord and tenant is usually only 3 to 5 years. When the environment is bad, the landlord is in stable consideration. The rental agreement can be signed for 8 years, and the rent will drop sharply.

The other shops are not in good condition, and the storefront can not be operated. We can take the opportunity to win the shop.

So far, Hai Lan's home has 2600 stores in the country, and 200 new quasi franchisees are queuing up to take the number.

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< p > a fund investment researcher believes that clothing is a rigid demand and the "parity advantage" of Hai Lan's home will be highlighted in the context of the economic environment.

"Of course, this is also related to the increasing popularity of Hai Lan home brand in recent years."

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< p > Zhou Jianping said that parity is only the first "secret" of Hai Lan's home, and the "size" gene can not be cloned.

"For the same supplier, the other brands are < a href=" http://www.91se91.com > jeans > /a > demand is only 3000, a net profit is 10 yuan, the final total net profit is only 30 thousand yuan, but the demand of Hai Lan's home is 100 thousand, even if a net profit is only 2 yuan, the final total net profit is 200 thousand yuan.

At present, there are about 300 suppliers of Hai Lan's home.

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< p > Zhou Jianping said that after the completion of asset securitization, the first advantage for Hai Lan's family is the "live advertisement". "If Hai Lan's home is successful in backdoor listing, its value itself is an annual advertising cost of two hundred million or three hundred million yuan."

After listing success, Zhou Jianping will continue to expand its scale.

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< p > Zhou Jianping also outlined a road map of the national expansion of halang's home. "At present, we are still the two or three line cities. This is also related to the limited popularity of halang's brand a few years ago. It only made a basic guarantee of one city, one shop.

After the listing, our first step is to expand the number of stores in the provincial capitals, such as Nanjing, and to increase the number of stores in the capital cities of 20%-30%. The second step is that Hai Lan group should also enter shoppingmall as well as UNIQLO and ZARA; the third step is to select a township with 2000 households and fifty thousand or sixty thousand people in the whole country.

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After P, Hai Lan's home will move from Jiangsu to the whole world. Now Hong Kong, Macao and Southeast Asia will enter the European and American markets again.

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< p > for the ambitious expansion of Hai Lan's family, there is also a calm attitude of the agencies involved in the investigation.

According to a fund representative, Hai Lan's home starts from East China and wants to map out the national market. The real competition depends on the competitiveness of provincial capital cities, especially the first tier cities.

"Residents of the first tier cities have stronger purchasing power, higher demand for brand quality, more brands to choose from, and the market capacity of Hai Lan's home is not enough. How many stores and geographical locations can be obtained in Beijing, Shanghai and Hai Lan's home are very critical.

If you can't win in quantity in the first tier cities, Hai Lan's home may also be an ideal for UNIQLO.

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< p > < strong > calling up UNIQLO < /strong > /p >

"P > has not yet been listed successfully, Zhou Jianping has begun to" be adversaries ", in his view, the current A shares listed companies' a href=" http://www.91se91.com "> clothing enterprise < /a >, are not Hailiang's competitors.

Only Japan's UNIQLO mode and Hai Lan's business model are close to each other. "They are global markets, so they have more advantages in purchasing."

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< p > "UNIQLO" is < a href= "http://www.91se91.com" > men's dress < /a >.

UNIQLO is mainly home clothes, while Hai Lan's home is mainly business clothes, and competition is different.

But Zhou Jianping wants to compete with UNIQLO.

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< p > when asked about the prospect of online shopping at Hai Lan's home, Zhou Jianping admitted that Hai Lan's home also did online shopping, but did not focus on it. Zhou Jianping believed that for online shopping, women's clothing market was larger, while men's interest in online shopping menswear was not large.

"If one day, I do online shopping, it will not be the brand of Hai Lan's home, but will create a brand."

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< p > Zhou Jianping also believes that we should not be too superstitious about e-commerce. "Online shopping does have some advantages, but the main thing is to take a low price route, which basically belongs to the advertising business and the mode of advertising stopping business."

In the end, entrepreneurs will find themselves busy.

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In September 16th, P will hold a shareholders' meeting to consider the motion of the backdoor of Hai Lan's home. After that, the approval of the SFC will be approved. In addition, the approval of the Ministry of commerce is also indispensable because the shareholders of Hai Lan House have foreign investment background.

Zhou Jianping's war letter to UNIQLO will cause a smoke, or become a "big talk", is still unknown.

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