ZARA Is Accused Of Plagiarizing LV Or Other Luxury Brands Or Negative Marketing.

< p > recently, a number of micro-blog's latest image blockbusters on the autumn and winter of ZARA have been besieged by the company. Its design is suspected of plagiarizing LV, Saint Laurent and other luxury brands, causing concern in the industry.

But more noteworthy is that for these black micro-blog, insiders suspect that ZARA is carrying out "negative marketing".

In any case, the plagiarism itself has discounted the image of the ZARA brand, and even the industry's view that it is not selfish.

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< p > plagiarism accusation or negative marketing < /p >

< p > see a micro-blog wrote: ZARA released the latest image of autumn and winter this year. In line with the spirit of "copying God copied", the Saint Laurent, who has made a great effort to launch a high street explosion this season, has copied it from inside to outside and from head to toe.

Whether it is 190 thousand yuan Leopard Coat, 20 thousand yuan broken chiffon skirt, or 25 thousand yuan street imitation leather skirt, it can be fully collected in the ZARA new style at one percent of the price.

In addition, another micro-blog said that "ZARA, new products," can also find LV, Stella McCartney, Saint Laurent and other luxury brands.

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< p > through mail and telephone contact to ZARA, the company did not give any response about the suspected plagiarism of its products, and its public relations officer did not give any further explanation.

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< p > comment on micro-blog's "exposure to ugliness".

"This is a group of very obvious negative marketing micro-blog."

A fashion veteran said so that his further analysis said that with the increase of netizens' recognition of advertising and non advertising, and the more sensitive the advertising micro-blog is losing, it is losing its market.

In order to attract attention, micro-blog marketers changed their habit of singing well before and began to "black" the company.

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< p > ZARA is playing with fire < /p >.

< p > and in the view of the industry, ZARA seems to be on fire.

Although micro-blog, which is being questioned as a marketing tool, reflects a message from the side: ZARA new products in autumn and winter are the design of luxury brands and the price of low-end products, which is enough to arouse consumers' desire to buy.

However, from the point of plagiarism itself, this fast fashion giant is actually carrying out a risk of "harm others but not ourselves".

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< p > CIC light industry researcher believes that plagiarism will have a greater impact on LV and other brands.

Design is the soul of LV and other luxury brands. Consumers are willing to pay for their design at high cost. However, the value of LV will be greatly reduced when ZARA is modeled.

For the ZARA brand itself, although the early stage will get a high profit, the latter brand image will be damaged.

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< p > refraction rule missing < /p >

< p > < Beijing a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > College, a design professional teacher, a target= "_blank" href= "target=" > designer "< >" way of thinking can learn, but can not be completely reconstituted, the similarity of more than 60% is not allowed.

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< p > although there is a consensus in the industry, the plagiarism of costume design has encountered the embarrassment of lack of regulations.

"At present, there is no relevant legal mechanism in the clothing industry to suppress such plagiarism. Because plagiarism is more difficult to define, plagiarism is a normal practice in the clothing industry."

The above investment advisor light industry researcher frankly.

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