Target Will Launch O2O Service To Store Pick Up

Less than three months from the start of the traditional holiday shopping season in Europe and the United States, the US retailer Target (Taghit) plans to launch the online ordering and offline delivery mode.

According to the reporter, this form of ordering from the Internet to the entity store has been widely adopted by retailers. WAL-MART and best buy are typical representatives. Today, Target will follow their steps closely and plan to launch this store in 1800 stores in the United States before the black shoppers' attack on stores on black Friday in late November. BOPS (Buy Online, Pick Up in Store) shopping mode.

　　 Target CEO Gregg Steinhafel said: "we will put a lot of energy into further integration of cross channel shopping experience. We will first try out the shops in the city of Ming Ni Boris, where the company headquarters are located, and then expand to all stores in the United States.

After the order is placed on the Target.com, the store is confirmed by the nearest store. Then the clerk will reserve the goods to the customer service desk, waiting for the customers to come to pick up the goods. Target pointed out that this service will involve many products, except for special merchandise. It is reported that Target will also try to get consumers to book products in a store and then pick up items at other retailers.

However, there are analysts questioned: "this is a huge operational challenge, before the holiday shopping season comes, it is very difficult for Target to efficiently arrange the online offline service. If we can not meet the expectations of consumers, it will greatly affect the shopping experience.

A recent joint survey by UPS and comScore shows that an efficient offline service can bring real customer loyalty. 44% of respondents said they were reliable. O2O services It is a key factor for them to decide whether to choose the retailer. However, it is not easy to do this O2O service well, only 55% of the consumers are satisfied with the retail outlets that they are convenient to pick up.