The Sales Revenue Of Pingdingshan Cotton Textile Industry Showed Double-Digit Growth

"Since 2012, the international market demand has weakened, the gap between domestic and foreign cotton prices has widened, domestic demand has grown slowly, and labor costs have risen. The severe situation has forced us to accelerate the adjustment, transformation and upgrading of the industrial structure, and achieve counter trend development in the cold winter." Recently, Pingmian spin Fu Guoding, Secretary of the Party Committee of the Group, introduced that in 2012, Pingmian Textile Group achieved sales revenue of 920 million yuan, taxes of 30.3 million yuan, and export earnings of 30 million dollars; In the first half of this year, it still maintained a stable development momentum, with double-digit growth in sales revenue and doubling of foreign exchange earnings from exports.

For such a report card, Chen Yamin, the general manager of the group, believes that the strength of going against the trend comes from the resultant force formed by "clenching the fist".

It is reported that in 2012, Pingmian Textile Group proposed "Don't hibernate in winter" and introduced three practical measures——

First, actively explore the international market. The Group established business relations with Wal Mart and directly received first-hand orders from Wal Mart, which not only expanded sales, but also increased prices and enhanced the market competitiveness of the enterprise. The group also actively participated in well-known and professional large-scale exhibitions in China, effectively expanding business volume and sales. At the same time, they use the network platform to publish the relevant information of the company on the Internet to find customers at home and abroad.

Second, product research and development takes the road of differentiation, focusing on environmental protection. The Group has passed the certification of organic cotton, recycled polyester and recycled cotton according to the current demand for "green and environmentally friendly" textiles, and is in the forefront of market demand. In particular, the certification of recycled fiber is the first in China, laying a good foundation for the Group to expand sales and increase benefits.

Third, we will eliminate outdated production capacity and accelerate transformation and upgrading. The Group eliminated the backward shuttle loom production line, built a new production base in Baofeng Industrial Cluster, and used advanced equipment to improve the product grade. At present, 50000 spindles have been fully produced, 500 air jet looms weaving workshops have been completed, the first batch of 128 air jet looms with international advanced level has been installed and put into production 64 sets, and the world-class rotor spinning production line has also begun to implement. The implementation of these measures has enabled the Group to develop against the trend.