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Fast Fashion Brands Have Opened Online Sales Platforms In China.

2013/9/2 17:29:00 15

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Recently, the rapid expansion of fast fashion has attracted the attention of the retail industry and consumers. P According to statistics, as of July 2013, H&M, UNIQLO, ZARA, MUJI, GAP, C&A, UR, WE, I.T and other fast fashion brands opened a total of 84 stores this year. In the first half of the year, UNIQLO added 31 new stores to the top of the expansion, followed by 18 new H&M companies, 10 new MUJI stores, and 8 new ZARA and GAP stores. Even though the number of H&M shops in the first half of this year is less than 1/3 of last year, Olsen, general manager of H&M Greater China, said that the number of shops opened in China in the second half of this year will exceed last year's. 
"P >, in addition, all the fast fashion brands have set up online sales platform in China. This rapid expansion of the market has led to speculation in the industry. They analyze this is a quick" clean up "performance, and some people point out that blind expansion is not conducive to the rapid development of the fast fashion brand in China, and gradually shows weakness. Let's take a look at the analysis of business people. 
The rapid development of fast fashion brand P speeds up the spanition of Chinese commercial real estate from a single department store to a fashionable shopping center. Traditional department stores are unable to provide a large area to a single brand, and fast fashion brands actively expand their stores, providing owners with opportunities to combine several brands to replace department stores. RET, executive director of the company, "/p".
 is different from the development of retail industry. When the economy and consumption environment are depressed, fast fashion brands need to increase the number of stores to obtain resources advantages. Under normal circumstances, fluctuations in the economy and the decline in consumption should encourage retail businesses to emphasize single store sales rather than further scale expansion. The reason why fast fashion can take the opposite route is that the cost of the shop is low, and it can often make up for the decline in the performance of the same store through scale expansion. Guo Zengli, industry information director of China Federation of purchasing companies, 
 the current shopping center's discount for fast fashion brands is still great, but it will not always "allow it to make a price". "At present, fast fashion brands can be very satisfied with the needs of consumers, so we are very popular about it. But as time goes on, if it can not keep pace with the needs of consumers, with the rise of domestic brands and the entry of new world brands, the current fast fashion brand can also be screened out by shopping malls. - Huarun coloured city general manager, Lin Lin 
 fast fashion is taking the low-end brand route to emulate the design of top luxury goods. When the economy is down, there is a new development in the fashion of parity, so the fast followers also have a chance to turn over the market. They easily beat the designers of the fashion with the "coincidence" design at a lower price. This is why the popularity of "fast fashion" has also led to some negative thinking.