High-End Jewellery Beat Clothing Bags To Win The Chinese Market

< p > for luxury goods less than a href= "http://www.91se91.com/news/index_c.asp" > clothing leather goods < /a > weakness, jewelry earnings report has been positive.

Jewellery group has made a profit for the first time since Zale2008, and Tiffany has surged by 16%. The figures show that the recent trend of jewelry is correct both in the male market, in film promotion and promotion, and in China.

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< p > < strong > exceeding expected earnings report < /strong > /p >

< p > American Jewelry Group Zale Corp. (NYSE: ZLC) released its fourth quarter and full year earnings in July 31, 2013 as early as August 28th. It achieved its first profit in six years, and grew by 5.6% in the same quarter, exceeding analysts' expectations. Zale's share price rose more than 20% after the good news.

Theo Killion, chief executive of Zale Corp., said that it was pleased that the company had a strong financial season, while the same store sales and profit margins had improved, and more importantly, the company achieved its first profit in six years.

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< p > not long ago, Tiffany (Tiffany & Co.), a high-end jewellery retailer in the United States, also released its earnings, rising 16% to 106 million 800 thousand US dollars in the two quarter of July 31, 2013, higher than previous market expectations.

Among them, driven by the Chinese market and high-end products, the Asia Pacific region's revenue grew by 20%.

Net profit and earnings per share were $91 million 800 thousand and $0.72 last year.

To this end, Tiffany subsequently raised the annual earnings forecast.

It can be said that the strong Chinese market has led to Tiffany's sales.

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< p > < strong > high-end jewelry testing water China < /strong > < /p >

< p > compared to LOGO's obvious leather goods and < a href= "http://www.91se91.com/news/index_c.asp" > clothing < /a >, maybe jewellery is more private and low-key. This is also the reason why Chinese people love to buy advanced custom jewelry under the condition of "anti-corruption".

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P (SWAROVSKI) (SWAROVSKI) is trying to seize the new field in the early part of this year, trying to seize the new field in SWAROVSKI (Swarovski). At the same time, Swarovski SWAROVSKI also said that it will buy Multi brand group through the acquisition. Accessories, perfume products and the previous watch brand are part of SWAROVSKI's visual brand development plan released by SWAROVSKI at the main watch watch exhibition.

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< p > in January this year, SWAROVSKI Swarovski released the dream of Love Paradise "a" href= "http://www.91se91.com/news/index_c.asp" high-end jewelry "/a" series, launched in six stores in China, accounting for 25% of high-end jewelry in each store. The range is priced between 8500 yuan and 30 thousand yuan, including 18K gold diamond ring, 18K Golden Lotus stone Pink Sapphire Diamond Pendant and other products.

Robert Buchbauer, executive director of SWAROVSKI group, said in an interview with WWD that the group wanted to test whether SWAROVSKI could succeed in the high-end jewellery section, so China became the first market to test water.

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The test of SWAROVSKI P high-end series will last until the end of this year and will be further promoted.

Robert Buchbauer acknowledges that the high-end brands of the brand are not currently capable of leadership in the sector, but he says it is possible to achieve high goals in the future. Robert Buchbauer says there is still room for high-end jewelry market.

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< p > at the same time, Cartire and other jewellery brands also issued a "high end market" notice, as to the finished products and the effect, wait and see.

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< p > < strong > the propaganda campaign of the movie is fierce. < /strong > < /p >

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< p > < --EndFragment-- > Tiffany (Tiffany & Co.) has surged in the earnings report, which is related to the movie "the great Gatsby" in China.

Tiffany & Co. is the All-Star lineup film adapted from the classic novel of F Scott Fitzgerald (F. Scott Fitzgerald) in 1925. The exclusive design of The Great Gatsby series jewelry and accessories has been truly restored.

"As the world's top jeweller, Tiffany antiques collection has many amazing jewelry masterpieces in 1820s."

Jon King, executive vice president of Tiffany, said.

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< p > not only Tiffany, but in October of this year, the first movie of SWAROVSKI (Swarovski)'s Swarovski Entertainment investment, the remake version of "Romeo and Juliet" will be released in the United States. The movie Swarovski Entertainment invested $17 million, and Swarovski Entertainment chairman and chief executive officer Nadja Swarovski acted as co producer.

From past sponsorship to direct investment, Swarovski SWAROVSKI hopes to bring more benefits to jewellery from entertainment industry.

A 15 piece "Romeo and Juliet" SWAROVSKI jewelry series will be released along with the movie, which is the real purpose of Swarovski SWAROVSKI clothing and entertainment company to enter the movie industry.

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< p > apart from cross-border marketing, SWAROVSKI is also actively engaged in cooperation with other brands. SWAROVSKI has jointly launched Maison Martin Margiela to launch the limited jewelry series with Crystalactite fused with crystal and resin.

The high-end series containing five multi-purpose jewellery has been shown in the Maison Martin Margiela 2013 autumn and winter advanced custom fashion show in July 3rd, and is scheduled for sale in November. The price will fluctuate at Euro 1000, such as bracelets and pendants priced at 1285 and 800 euros respectively.

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< p > < strong > men jewelry into the new world < /strong > < /p >

< p > the introduction of men's jewelry is also one of the good effects of jewellery earnings.

At present, the fashion industry takes advantage of the concept of neutralization, and a brand new style of jewelry is born. It is rigid, smooth and stylish. Men finally seize the opportunity. The new jewelry industry of men, jewelry, jewelry, Bvlgari, Louis Weedon, Cartire and other major brands have begun to seize the men's market.

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Before P, men seem to have been forgotten in jewelry.

Except for the glittering Cufflinks and workmanship, the men and jewellery hardly intersect.

Just as the fashion world is using the concept of neutralization, a new jewellery style is born, rigid, smooth and stylish - men finally seize the opportunity.

Ironically, until then, all the unremitting efforts in the field of men's jewelry have come to nothing.

Only this time, the neutral design strategy accidentally conquered this bottleneck.

The fashionable appearance, exquisite workmanship and chic style, once again captured the hearts of men and women in the return of the neutral trend in the 60s and 70s of last century.

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