Domestic Textile Enterprises "Rejuvenation" Channel Is King

< p > cotton raw material costs rise, labor costs increase, demand for major export markets such as Europe and the United States, shrinkage of import quotas, increasing number of anti-dumping measures, and other trade protection measures. This is domestic a target= "_blank" href= "http://www.91se91.com/" > textile < /a > enterprises are facing internal and external difficulties. According to the statistics of China Federation of textile industry, nearly 20% of the textile industry in the first quarter of 2012 lost more than scale enterprises, and the amount of losses increased by more than 120% over the same period last year. In 2012, the listed textile companies released quarterly reports showing that quarterly losses reached 80%. It can be said that at present, China's textile enterprises have begun to fall into a collective recession. In addition to the factors listed above, the textile industry analyst of United Securities told reporters that factors such as RMB appreciation, labor shortage and uncertainty in investment projects were also the reasons for the loss of domestic textile enterprises. However, in the environment of the overall uncertainty of the industry, the recent a href= "http://www.91se91.com/news/index_c.asp" > the textile industry < /a > investigation group in Fujian recently found some bright spots in the industry, and these highlights also helped the analysts to shake up. One of the biggest highlights is the rapidly expanding touch glove industry. < /p >
< p > < strong > each crisis has its own strategies: < /strong > /p >
< p > Fujian is a large exporters of traditional textile enterprises. < a href= "http://www.91se91.com/news/" > textile enterprises < /a > up to one hundred thousand, most of which are small and medium-sized enterprises. Rising costs, shrinking external demand, and appreciation of the renminbi are particularly serious for small and medium-sized textile enterprises. However, what the researchers feel gratified is that the textile industry began to appear in 2010. Since then, textile enterprises have begun to complain about the decline in profits and business difficulties. But until now, there are few textile enterprises that have failed. Through in-depth internal investigation, it is found that small and medium-sized enterprises are small in scale and flexible in coping with crises. They have formed ways to deal with different crises. In view of the rising labor costs, textile enterprises have shifted their factories to Vietnam and other regions, but R & D and sales are still at home. In view of the atrophy of the European and American markets, some enterprises have turned the sales market to the Far East emerging markets such as Russia. In view of the appreciation of the renminbi, there are enterprises that mainly focus on short and fast orders. Various measures to ensure that even in the overall situation of the industry, small and medium textile enterprises can still survive. < /p >
< p > < strong > the source of innovation kinetic energy is endless. < /strong > /p >
< p > in Changle, Fujian, there is a "a href=" http://www.91se91.com > textile enterprise < /a >. In 2012, the scale of the plant was tripled and the number of employees increased by two times. The sales volume of products increased by more than 200% over the same period last year, and profits doubled. What is the secret of the growth of the enterprise in the depression of the environment? That is innovation. At the beginning of 2011, the company signed a supply agreement with Shanghai touzu Trading Co., Ltd., and became a designated supplier of touting products. In a short year, the number of orders increased by more than four times, resulting in a serious shortage of capacity, and the acquisition of nearby textile factories to increase production capacity. All the stories start with the huge market demand of the touchdown group. What exactly is the reason for the success of the touchdown? The touch gloves are able to operate the touch screen electronic devices even if they wear gloves. Thanks to the popularity of smart phones and the rise of tablet computers, the use of these electronic devices in winter will encounter frozen fingers. The emergence of touch groups has perfectly solved the problem of users. The market of touch screen gloves has started to ferment in the winter of 2011. The touchdown market has rapidly grown into the first brand of touch screen gloves industry, relying on the characteristics of the earliest entry into the market, the latest technology and the novelty of product design. The product suppliers of contact gloves also enjoy the benefits of the outbreak of the household gloves Market. < /p >
< p > < strong > channel for Wang smooth crossover < /strong > /p >
< p > today, when channel is king, whoever occupies a powerful channel will be able to base itself on the invincible position of the market. Changle's contact vendors do the same. After signing a supplier contract in early 2011, the textile company also signed a supply and sale contract with the contact family. The textile enterprise also became the exclusive agent of the touting city of Changle. It not only entered the supply system of the touch family, but also entered the selling system of the touting clan. In the fourth quarter of 2012, the company's earnings showed that proxy touting products contributed 60% of the company's total profits. This achievement also depends on the preferential franchise policy formulated by the contact group. It can not only enjoy the monopoly income of the regional market but also enjoy the exclusive purchase rights of the lower level franchisees. Through the establishment of channels, the textile enterprise successfully realized cross-border "performance" and realized the integration of production and sales. It became a rare flower in the "a href=" http://www.91se91.com "> textile industry < /a > in a dangerous situation. The prospect of rushing headlong into the crowd is worrying. < /p >
< p > although Changle suppliers rely on huge potential market and large number of orders, and the preferential policies of joining the club are coming back to life, and all the way forward, the general manager of the company also expressed anxiety about the touch screen gloves industry. In 2011, there was only one factory in Changle. However, in 2012, more than 10 enterprises began touting the production of touch screen gloves. General manager of the company said: the technology level of the touch screen gloves is very different. The touchcraft gloves produced by the touchdown company are using the patented technology of touchdown company, that is, the Thunderon technology of the Asian exclusive agency and the national conductive yarn technology developed by the touchdown company. This is also the most advanced technology of conductive yarn, and its zero damage to the screen. However, most of the touch-screen gloves produced by manufacturers around us still use old technology, and products are harmful to screens and fingers. These gloves are cheap because of their backward technology. At present, low quality and low price touch gloves have affected the market and disrupted the market price order of the control gloves. Here, on the one hand, I urge the industry to set standards. On the other hand, it also reminds consumers that attention should be paid to the harm of touch gloves to mobile phones and fingers. < /p >
< p > touchdown is a novelty product. Touch screen gloves industry is a new industry. Then it is inevitable that there will be problems of mud and sand. However, the touches have already built up a new silk road by the advanced technology and strong market means for the < a href= "http://www.91se91.com" > the small and medium-sized textile enterprises < /a >. Then we are confident that the real gold needs to be washed away. < /p >