Parkson Is Squeezed Out Of Shijiazhuang Traditional Department Store.

< p > < < a href= > http://www.91se91.com/news/index_p.asp > > Shijiazhuang > /a > hard to maintain more than 3 years of Parkson Department store, announced that it will quit Shijiazhuang in September 1st.

This is also the second well-known department store that has announced its withdrawal from Shijiazhuang in the year.

Parkson's exit is controversial again: is Shijiazhuang really a "foreign business Bermuda"? If so, why do Wanda Plaza and Yonghui supermarket, which are foreign businesses, be able to re create new stores? What direction should Shijiazhuang's department store industry develop in the future? < /p >

< p > > strong > Vientiane Tiancheng: < a href= "http://www.91se91.com/news/index_c.asp" > Baisheng < /a > exit is its group adjustment < /strong > /p >

< p > Baicheng news from Shijiazhuang has become a hot topic of yesterday.

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< p > on micro-blog, the netizens discussed fiercely.

Some netizens believe that Shijiazhuang's business is a "Bermuda" of foreign businesses. It looks like a few large commercial enterprises that are shallow, but many times they become sad places for foreign businessmen.

No matter what famous predators are, they can't play in Shijiazhuang. Some netizens believe that traditional department stores are no longer suited to the needs of the consumers.

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Yesterday, Vientiane responded formally to Baisheng's withdrawal in the form of news media briefing. Its management said: "Parkson's exit is part of the strategic adjustment of its group, and thanks to Parkson's three years of integration and cooperation."

However, I have to admit that the consumption habits of young people are different from that of the previous generation. From the material needs to the spiritual needs, consumer demand determines the format. This change forces the retail industry to change, which is the normal rule of marketization.

Parkson's exit or a good thing is conducive to the comprehensive adjustment and layout of Vientiane Tiancheng, and to create a new version of the urban complex.

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< p > < strong > Transformation: Vientiane Tiancheng business circle will be upgraded and upgraded to < /strong > /p >

< p > it is understood that after Parkson's exit, Vientiane Tiancheng will also be pformed into a new version of the shopping center.

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< p > in the adjustment of the Vientiane, the proportion of department stores will be greatly reduced, increasing the proportion of food and entertainment, and the introduction of supermarkets. "The golden ratio of shopping centers is that life is convenient for 1/3, 1/3 for leisure and entertainment, and 1/3 for shopping.

"Our adjustment is basically based on this ratio, so when the department stores are reduced, large convenience supermarkets will be introduced to increase more children's entertainment areas."

Huang Qiuxia, vice president of Hebei Wanxiang Tiancheng commercial management company, said that after Parkson withdrew, most merchants would still retain their partners and become partners in Wanyuan Tiancheng shopping center. They would adjust the shopping area to the business street mode in three months and pay more attention to experiential marketing.

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< p > at the same time, when Wanxiang has made great efforts to adjust its layout, it has begun trial operation only on the road to the sea, and its waterscape theme shopping center has attracted a large number of children with children to experience it.

For the fall of Hai Yue world, Huang Qiuxia said that the foundation of Vientiane Tiancheng has formed this business circle, but Wanxiang Tiancheng should not be a monologue in this business circle. The positioning of Vientiane Tiancheng and the target group of Hai Yue world is different. The arrival of Hai Yue world will attract more different consumer groups and will make the business circle richer and more mature.

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< p > < strong > contrast: Wanda and Yonghui are planning new stores < /strong > /p >

< p > if Shijiazhuang is a Bermuda of foreign commerce, Wanda Plaza and Yonghui supermarket, which are also foreign businesses, are alive and delicious, and have planned to start shop again.

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< p > Wanda Plaza has become the main leisure place for many citizens in Shijiazhuang. The daily parking lot is almost full. The more than 30 characteristic restaurants are not queuing up.

Wanda Plaza planning department responsible for Wanda's performance evaluation is: "very good, more and more popular."

It has been revealed that Wanda has opened a new store in Shijiazhuang and is planning contact.

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< p > besides Wanda, Yonghui supermarket from Fujian also has a firm foothold in the provincial capital.

For the business performance in Shijiazhuang, the manager of the Planning Department replied, "there is at least one store opening plan in the second half of the year, and there will be a new store plan next year."

He believes that Yonghui supermarket fresh food products are distinctive, and the difference between local supermarkets is relatively large. This entry point is quickly accepted by the public.

At the beginning of the Shijiazhuang, Yonghui supermarket put up a bold statement in the face of the doubt whether it could survive or not.

After Yonghui comes to Shijiazhuang, how can you verify it? Look at the situation after two years.

Since 2011, Yonghui has been stationed in Shijiazhuang for two years.

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< p > < strong > survey: shopping center is pressing traditional department store < /strong > /p >

< p > the shrinking of traditional department stores is an indisputable fact.

From the national situation, the department store industry has closed shop tide. Take Parkson as an example. In 2012, Parkson shut down the Hongqiao store in Shanghai, and shut down the Guiyang store in June 2013. Now, it also needs to turn off the store in Shijiazhuang.

In addition, mergers and acquisitions are another response to the department store industry. Since the beginning of this year, a lot of poorly managed department stores have been bought and sold by peers.

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< p > "consumer demand is changing. The main demand for shopping in the past is shopping. But now, there are more and more shopping channels for consumers. The traditional department stores will inevitably be squeezed. The charm and advantage of shopping centres is that they can provide a full range of experience and diversified consumption patterns to meet the new generation of consumers' needs for eating, drinking and playing Tesco."

A business person from the provincial capital said.

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< p > a random street survey was conducted on some consumers. The results showed that most consumers were more willing to spend in shopping centers.

The main reasons for abandoning department stores are: first, we can only meet the demand for shopping; the two is the high price of goods.

The reasons for shopping center are: first, the format is < a href= "http://www.91se91.com/news/index_c.asp" > diversification > /a > < --EndFragment-- >, which can be bought and eaten; two, consumption elasticity is good, it can spend a lot of money and can spend a little money, and even can not spend money to participate in free inspection activities.

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Under the new consumption demand orientation, the department store format of the provincial capital has begun to pform, such as increasing the area of catering and leisure, and increasing the experience area, etc. P.

The expansion of the northwestern shopping mall and the expansion project of Yi You department store are all in full swing.

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