Expensive Children's Shoes Attract Many Businesses' Eyeballs.

Child clothing Nothing is cheaper than adults! We see children's clothing smaller than adults, but the price is no more than that of adults. clothes Cheap. A couple of children in the market shoes Hundreds of dollars are very common, and many parents say that they are expensive, but the quality is different. But the industry has said that the profit rate of children's shoes is above 60%, so many businesses are deeply attracted by the high profits of children's shoes and clothing.

Sandals are more than 200 yuan and a pair, sports shoes are often more than 400 yuan... All kinds of children's shoes attract many parents' attention because of the "small Nike" counters in baby Belle Hill Road shop. Of course, the price of its children is also prohibitive.

"A pair of baby's shoes will cost three hundred or four hundred yuan. Is it too expensive? Adults' shoes are just like that, but children can wear it for a few days. It's really not worth it!" a parent who is shopping for sandals for children is watching and sighing.

"It's a little expensive, but the quality is quite different. Moreover, some parents bought the brand for Nike, without considering the price at all. Staff told reporters that "small Nike" in their stores listed time is not long, also a lot of moonlight scenery, at present, sales can also be.

"Don't look at children's clothing and children's shoes, but the price can not be cheaper than adults' clothes and shoes, especially some famous brands. The price of a child's clothes is four hundred or five hundred yuan." Liu Xiaojie told reporters that she had bought a dress for her 4 year old daughter in the Ginza mall and spent more than 900 yuan.

"Compared with the competitive fashion, children's money really makes better: many parents are more willing to spend money on clothes for their children." Insiders admitted. Obviously, higher profits and broader market space are the key to attracting many adult brands to enter the field of children's clothing.

So, how much is the gross profit rate of children's clothing? Miss Wang, who is engaged in the wholesale clothing business, has counted the accounts for the journalists: the clothes that are sold wholesale in the wholesale market at the wholesale market of eleven dollars and two yuan can be sold to fifteen six yuan in the night market, and once entering the regular shopping malls, the retail price should be at least 40 yuan or more. "It is said that clothing analysts have calculated that the gross profit of children's clothing can reach 60%, and some even exceed 100%." Miss Wang said.

The average gross profit is more than 60%. Such a high profit margin is no wonder that it has attracted many of them, especially the sports brand. The annual report shows that, due to the backlog of inventory and the slowdown in performance, the domestic brand names are generally not easy since last year. Among them, the United States Clothes & Accessories The inventory in 2011 was 2 billion 560 million yuan, accounting for 29% of its total assets, accounting for 25.74% of its operating income in 2011. Semir's clothing inventory was 1 billion 96 million yuan, accounting for 12.05% of its total assets, and the stock of bird in good news amounted to 511 million yuan, accounting for 12.51% of its total assets. While sporting goods brands such as Lining, Anta and 361 Euro 2011 also reached 1 billion 133 million yuan, 618 million yuan and 451 million yuan respectively.

The growth of children's wear market is better than that of adult shoes and clothing. Taking Barbara as an example, the operating income in the first half of 2011 was 756 million 933 thousand and 700 yuan, an increase of 57.48% over the same period last year. It has even surpassed the Semir brand of balbala's mother brand from its growth rate of revenue.

It's children's clothing. Shoes and Hats The high profits have attracted the attention of so many businesses.