Sales Of Brand Enterprises Should Be "Fast".

< p > how does the brand enterprise innovate its mode and develop new cooperation with the industrial chain? In order to explore the new successful mode of the textile and clothing development trend and brand development in Jiangsu and even the whole country, the Forum on the textile and apparel brand innovation mode of Jiangsu international dress festival will be held on September 13th at the opening ceremony of Jiangsu international garment festival in September 13th.

Based on the operation mode of brand enterprises, the forum will focus on the hot issues of common concern in the industry, enlighten the thinking of innovation and development, and launch a new thinking on brand < a href= "http://www.91se91.com/news/index_c.asp" > innovation mode < /a >.

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< p > < strong > sales should be "fast" win < /strong > < /p >.

< p > during 2010~2013, < a href= "http://www.91se91.com/news/index_c.asp" > "Alton" /a "from only 12 brand stores to the brand of" fast fashion "brand now, has more than 400 stores, sales of more than 600 million yuan, especially its innovative brand development mode has become a vivid epitome of Jiangsu independent brand pformation and upgrading.

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< p > innovation is the driving force for the growth and development of enterprises, including the business mode innovation, management innovation and technological innovation of enterprise products and brand development.

In the face of the current severe development environment, Alston, with its advanced business mode, is striving to overcome difficulties.

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< p > "2013 is the year of quality improvement proposed by Alton."

Gong Zheng, chairman of Jiangsu aldun Garments Co., Ltd., said that the company's overall development has steadily increased, and the single store performance and profit margin have increased.

The company pays more attention to the promotion of single store area and single store business performance, so as to achieve the overall sales scale growth.

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The marketing mode of < p > Alston has always been the concern of the industry.

Gong Zheng said that he seized the opportunity and actively explored the new mode of retailing, and quickly seized the market with the advantage of brand and scale.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > men's wear > /a > at the beginning of its creation, it entered the high-end clothing industry with the role of "brand operator", and adopted its own brand dress professional retail mode, and mastered the "smile curve" the most high-end brand and terminal management.

That is, R & D, brand operation and terminal sales are responsible for Alton, and all production is outsourced to production enterprises. The channel is completely flat, without any intermediate links, and the terminal is directly managed. The demand responsive rapid supply chain has been established, and it has become a real retail oriented enterprise. The inverted Pyramid type full service system is established, and retail is the king.

Under the trend of global economic integration, fast fashion brands are showing greater development advantages.

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P has been studying and innovating business models since its founding. From traditional brand agents, it has developed into a SPA (private brand professional retailer) mode with "fast" win. With the development strategy of "focusing on the region, focusing on products, focusing on customers, and focusing on breakthroughs", through brand operation, commodity planning, integrated operation mode controlled by the company in production and retail, the chain scale, brand benefit and standardized and fast management of direct management stores have been rapidly realized.

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< p > < strong > indispensable talents < /strong > /p >

< p > Aston as an important guarantee for continuously enhancing the core competitiveness of enterprises.

In the past ten years, Alton has always focused on the mission and core values of enterprises, and practiced and inherited the "people-oriented" corporate culture.

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< p > "it is meaningful to concentrate on one thing in a lifetime and achieve the ultimate goal."

Gong Zheng said that Alton always insisted that every man should have the fashionable clothing of value for money and value as the mission, adhering to the core values of "focus, win win and value", and nurturing a three in one corporate culture with positive, optimistic, United and upward "army, school and family" and interpreting it through six core cultures: honor, execution, dream, growth, happiness and gratitude.

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< p > talent is the only product of enterprise management. To build its own talent production line, arstone should not only make employees grow fast, but also create a stage for employees to realize their dreams.

Based on this core concept, Alton has been developing rapidly in recent years.

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< p > it is reported that Alton and Changshu Institute Of Technology and other colleges and universities will join hands to create a new training mode for school enterprise strategic cooperation talents.

"We plan to carry out comprehensive strategic cooperation in training applied industry talents, building platform for industry university research cooperation, establishing fast fashion brand research center, establishing teaching practice and employment base, and setting up education fund."

Gong Zhengru said.

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< p > to achieve the grand strategic vision of developing to 5000 chain stores in 2020, Alton also launched the "5000 talents" project, which provided a systematic training channel for talents in different posts.

Alton is going to build a business school with an advanced international concept. The retail management of the Whampoa Military Academy of aldun people, in order to realize the magnificent vision of modernized and internationalized large garment industry group, and strive to cultivate world-class retail management talents who inherit the mission and core values of the enterprise.

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