H&M Brand Opens Its Sales Channel For Its Official Website.

< p > headquartered in Stockholm, < a target= "_blank" href= "http://www.91se91.com/" > dress /a > H&M H&M (Hennes Mauritz) almost started selling Swedish fast fashion products in Sweden when Google processed the first batch of search results.

However, the regional development of its online business is extremely uneven. The online layout of the US market is not only far behind that of Europe, but also can not keep pace with the US offline business.

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Less than p ago, H&M announced that it will enter the world's largest online a target= "_blank" href= "http://www.91se91.com/" > clothing /a market in August to get through the sales channel of its official website.

After a long wait, American fans can finally buy H&M products online.

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Late arrival of P H&M has lost many opportunities in the US online retail market. Now it is difficult to compete with Zara, a competitor.

Zara brand owner Inditex successfully replaced H&M in 2006 as Europe's largest clothing seller, and its sales growth over the past three years has surpassed H&M.

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< p > according to the estimation of EMarketer of research company, the apparel online market has increased by 44% to 54 billion US dollars since 2011.

Zara has grasped this opportunity very well, and online business has achieved a good performance.

Since its entry into the US online shopping market in September 2011, the share price of Inditex, the parent company of Zara, has risen by 69%, almost two times that of H&M.

Zara has been selling clothing online since 2010. Now it has launched the Internet sales business in 23 markets worldwide, while H&M has only 8 markets.

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P, of course, H&M has opened 300 stores in the United States. For many shoppers, the lack of online business is not a big problem.

However, at present, H&M has no local stores in 14 states such as Montana, Dakota and Nebraska, and online business is becoming more and more important.

For example, because there are no H&M shops and no online shopping channels, residents of North Carolina want to buy H&M's < a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > only to other towns.

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< p > reporters learned that H&M announced in October last year that the online time of the AOL sales platform should be postponed from the second half of the year to the middle of 2013.

In addition, H&M has said on many occasions that the company needs more time to prepare the US online business, partly because its problems in security and logistics have not been solved, and on the other hand, it is also due to the size and complexity of the American online market.

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< p > however, although H&M's online business in the US is lagging behind, its offline business is developing steadily.

In 2000, H&M opened its first American store in Manhattan. After that, the United States became its second largest market.

In 2012, H&M sales in the US market reached US $1 billion 900 million, accounting for 9% of total revenue.

H&M's expansion in the US also won strong brand recognition, even in cities without shops.

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< p > Merrill Lynch analysts pointed out that H&M can see the depressed demand in the US market.

Although H&M's US official website does not sell goods, its traffic accounts for 20% of the company's total online traffic.

Analysts also predict that H&M will gain more than 10% of revenue growth in the second half of this year, and the new online business will grow from 2015.

In addition, H&M targeting young, fashion target groups coincides with the Internet population, which will also bring them good opportunities for development.

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