The Number Of Asian Exhibitors In Quanzhou

< p > < strong > the number of exhibitors dropped significantly less than /strong > /p >

< p > in recent years, with the increasing popularity of the "a href=" http://www.91se91.com/news/index_c.asp "outdoor sports" /a market, more and more outdoor brands at home and abroad are rushing to the Chinese outdoor products market.

Quanzhou a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > clothing enterprises also "sniffed" to this business opportunity, through the creation of outdoor brands, or acting as an international brand, and so on, to create the "Quanzhou outdoor Legion".

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< p > Asia outdoor exhibition becomes the window of Quanzhou outdoor brand collective display.

In 2011, the Quanzhou outdoor legion, which combines Tianlun, San Lei, Deng Lu Pu, Yi Xing, F Len Spann, snail, Xin Heng, Li Yang and other brands, became the highlight of the exhibition. In 2012, Quanzhou outdoor brand continued the enthusiasm of 2011, and the outdoor appearances of more than 10 outdoor brands became the largest scale display of Quanzhou outdoor Legion.

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< p > however, the outdoor legion of Quanzhou this year has been "shrinking". The outdoor brands such as Tianlun Tian, San fry, F Len Spann and so on have seen the Asian outdoor exhibition collectively, and the exhibitors have reduced more than half.

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< p > < strong > exhibition selection < /strong > < /p >.

< p > < strong > more targeted < /strong > < /p >.

< p > "has participated in the four Asian outdoor exhibition for a long time. The reason for abandoning this year is that there will be some conflict between the timing and the order held in August. On the other hand, from the design of the scene, to the construction, to the preparation of the products, the disposition of the personnel, the invitation of the guests, the hotel reservation, etc., each exhibition will take 4 months before the exhibition, and the cost will be close to one million yuan."

Xu Tengda, general manager of Tianlun Tian, told reporters.

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< p > in fact, more and more outdoor exhibitions also diverted exhibitors.

It is understood that the current outdoor exhibition held in China has been listed for more than ten games a year.

It includes Nanjing Asia Outdoor Products Fair, Beijing international outdoor supplies and equipment exhibition, Shanghai outdoor leisure products exhibition, Guangzhou international outdoor products exhibition, Dalian outdoor products trade exhibition, etc.

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< p > "for the sake of cost and time, enterprises will have more pertinence in the selection of exhibition. According to the main purpose of their participation, they will choose a more suitable Exhibition for investment promotion, brand exhibition, or communication with suppliers."

Zhang told reporters that, for example, Beijing international outdoor exhibition, < a href= "http://www.91se91.com/news/" > International Outdoor Brand < /a >, international suppliers, international a target= _blank href= "http://www.91se91.com/" > designer "/a" team and so on have a higher degree of participation. For those who hope to take the opportunity to communicate with international, auxiliary suppliers, or look for international designers, the effect will be better.

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< p > < strong > combining experience type < /strong > < /p >.

< p > < strong > outdoor sports resources < /strong > /p >

< p > with the development of domestic outdoor brands to a certain stage, the functional appeal of the exhibition is also changing.

F Len Spann outdoor began to participate in the Nanjing Asian outdoor exhibition in 2008. The main purpose of the exhibition was to attract investment. By 2011, it was no longer dominated by product display and display.

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< p > "just started brand, through the exhibition can quickly promote the brand, in the supplier, consumer, industry impression.

After a certain stage of development, the role of brand pfer through exhibitions will gradually weaken.

The company's strategy now is to pass on the brand by strengthening sponsorship of outdoor sports resources.

Wang Quancheng, F Len Spann's director of marketing, told reporters that F Len Spann had sponsored the Tibetan land for two years. Through the form of the product experience report, the functional properties of the product were well pmitted to the outdoor enthusiasts.

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< p > > "outdoor products" and "a href=" http://www.91se91.com "sports shoes and clothing < /a > products, consumer groups are more concentrated and smaller, and have more functional appeal to products. For example, an assault garment, it can be windproof, waterproof, breathable and warm.

Therefore, in the promotion, it will be more combined with experiential outdoor sports resources.

Xu Tengda expressed the same view.

It is understood that in the first half of this year, Tian Lun Tian sponsored more than 30 outdoor activities, including providing equipment for the Tsinghua University and the mountaineering team of China Agricultural University, and exploring the Tianlun celestial pole adventure activities.

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