Haining Leather Constantly Changing And Upgrading

In recent years, under the impact of the Internet tide, sales of many traditional enterprises have been declining. How to solve the dilemma, more and more enterprises rely on e-commerce platform to seek transformation, in order to get more room for development.

In recent days, we have learned from the visit that we are faced with the trend of aggressive electricity supplier. Leatherwear Warp knitting Home textiles The three big industries are also unwilling to lag behind. They have been online "electric shock" to boost the new development of industrial transformation and upgrading.

　　 Warp knitting park takes the lead in building three platforms to help upgrade industries.

In the general trend of the electricity supplier, traditional enterprises seem to have no choice but to meet the challenge of "touches" transformation. Therefore, in Haining's traditional three major industries, the warp knitting industrial park is ready to build. Spin Three major network platforms, such as bulk commodity procurement platform, warp knitted fabric online sales platform, warp knitting terminal product design research and development platform and so on, will create an e-commerce chain of warp knitting industry in all directions.

"E-commerce is threatening and unstoppable. We are also following the trend, leveraging the electricity supplier to promote the transformation and upgrading of the warp knitting industry, and enhance the core competitiveness of the industry." Haining warp knitting industry park management committee responsible person in an interview with reporters. As the first batch of "national new industrialization demonstration base", there are 471 enterprises in the warp knitting park. In 2012, the income of technology, industry and trade reached 28 billion 806 million yuan, accounting for about 20% of the total share of the national warp knitting industry. Such a huge enterprise cluster provides strong industrial support for the development of the electricity supplier.

"The reason why we choose to cooperate with the park is to see Haining. Warp knitting industry The advantages of clustering and warp knitting industry are suitable for the procurement of bulk commodities. Lang Hao, deputy director of China's B2B library and regional e-commerce director, said. In April this year, the warp knitting Park and China net library established the Haining Net Library Interoperability Information Technology Co., Ltd., and set up the China Network Library Haining operation center in the warp knitting headquarters building. This has also become the first e-commerce Exhibition Center in the warp knitting industry, which integrates intelligence, network procurement and sales.

"At present, we have integrated the" third party e-commerce service organization "and" buyer resources ", and the 20 warp knitting single product e-commerce platform has been launched. Lang Hao said that next step, we will also build an e-commerce training base in Haining, and introduce the three party e-commerce service agencies such as payment, logistics, software and certification. Through the efforts of several years, the base will become a B2B e-commerce trading center with more than 50 single products in the warp knitting industry, and finally become a national e-commerce base.

　　 Enterprises join hands with e-commerce giant to jointly develop online trading market.

How to develop e-commerce in warp knitting industry has already been tried by some enterprises in warp knitting park. As early as 2010, Haining Millay fashion creative design Co., Ltd. is the first creative brand enterprise in the park. The company develops warp knitted fabrics, which are not popular among the intermediate products, has developed more than 500 kinds of terminal products, such as living clothes, car accessories, bedding and pillows. Through gift channels and e-commerce channels, online and offline interactive mode of sale. In addition, the company also created "Lai cloth art", "one meter per day" brand, and successfully joined the national retail giant Tmall, Tmall flagship store as the carrier, launched the "excellent fashion." Designer "Cultural and creative platform" provides a bridge for designers and consumers to communicate and communicate.

After preliminary contact, the warp knitting park has initially reached a cooperation intention with the Zhejiang Internet prosperity Limited by Share Ltd, using the company's Internet information service, e-commerce, third party payment, financing guarantee and other service platforms, and jointly with several leading industries, to acquire joint ventures and jointly build the online trading market of Chinese warp knitted raw materials. It is expected to reach 50 billion yuan to 100 billion yuan in online cumulative transactions from 3 to 5 years later.

　　 Leather industry Unwilling to lag behind, invest heavily in building Leather City Online

In fact, the city's e-commerce started first in leather industry, leather. clothing Leather products such as bags, handicrafts and so on have been sold online through the three party platforms such as Taobao and Tmall. However, there has been no positive interaction between the physical market and the online market. Haining China Leather City has also been dependent on the physical market. The development of the Internet market is slow and is still in its infancy. Therefore, how to achieve interaction between entity and network has always been a consideration for leather city.

To this end, in the new round of electricity supplier development, leather industry is also unwilling to lag behind, is currently promoting the development of electricity providers through various platforms. It is understood that in September of last year, the Haining China Leather City e-commerce Pioneer Park (Pi Jicheng net business building), with a construction area of 30 thousand square meters, was officially put into operation, and now it has been admitted to 72 Internet companies. Moreover, in March of this year, Haining China Leather City Network Technology Co., Ltd. also signed a cooperation agreement with ICBC (601398) Zhejiang branch to fully integrate the advantages of leather city and ICBC to build the best leather goods online display trading platform in the country, the total investment of leather city is 30 million yuan. Technology development is under way, and the core transaction block will be launched on-line in August this year.

At present, our city Home textile industry We are also exploring the development mode of electric business, and many enterprises have begun to try online development. In addition, our city's e-commerce continues to be popularized and deepened, and is now rapidly extending to tourism, manufacturing, mobile and other fields.

More than 1500 enterprises and more than 12000 individuals in the city are engaged in e-commerce, and a more complete e-commerce industry chain has basically formed.