Consumers Of Clothing Electricity Providers -- Consumers

< p > China's e-commerce has been gradually separated from the initial stage of "small business" after accumulating and settling for several years. With the hustle and bustle of the "capital cold winter" theory, new changes have taken place in the development pattern of electricity driven by capital, and traditional enterprises have begun to take over and enter e-commerce. When the myth of ITAT is shattered, when the Jingdong and the customers have not yet turned the corner, a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > the brand's ambitions of the battlefield of the scrimmage of electronic commerce have not vanish. But where is the direction? Who is the core? Especially for the traditional clothing enterprises, there are many problems in the process of entering the electricity supplier: < /p >
< p > one is how to let consumers know without advertisements? Traditional enterprises allow consumers to know more about advertising, but how can they enhance their popularity? < /p >
< p > two is how to distribute without channels? How to solve the problem of network distribution by traditional enterprises distributing by agents? < /p >
< p > three is there is no entity store how to get consumers' trust? Brand first touches net, maybe a brand new, without any entity store, how to make consumers have a sense of trust? < /p >
< p > four is there is no shelf how to let consumers find? In the entity and offline, we can put the product in the best position, let consumers see, but in the field of electric business, what is the gold position, how to let consumers find, this is a problem. < /p >
< p > five is there no trial how to choose? Offline, trial can directly promote sales, but online can not be probed. What decision can consumers make to buy? < /p >
< p > six is there is no shopping guide how to sell to consumers? Under the line, shopping guide to consumers fully communicate, but online? < /p >
< p > traditional enterprises are full of yearning for the huge profits of online shopping. Because there is no clear answer to these questions. < /p >
< p > who subverted the game rules of traditional enterprises? They are consumers. Traditional enterprises' channel strategy has failed online, and regular advertising investment has also failed. From a means of handling inventory, the simultaneous sale of finished products to the online and offline, the redistribution of price system for the network, the electricity supplier team to be completely controlled by the decision-making level, and then to the new media marketing with consumer demand as the core, with a comprehensive view of the 5 stages of the development of China's electricity supplier, we can easily find that the essence of marketing lies in the history of the history of blood and tears, taking consumers as the core, with the sole user, search as king and word-of-mouth supremacy. < /p >
< p > up to now, all garment enterprises that carry out the business of electric business can be seated. Of course, the choice of leaping development, directly into the fifth stage is the most ideal development path, but many of the fifth stages of the familiar brand of electric business, but all the way to explore and find out. They are more aware of the importance of studying consumer psychology and following the wishes of consumers, and adhering to the consumer centered approach in research, design, production, < a > marketing < /a > and so on. < /p >
< p > not long ago, in the 2013 Shenzhen clothing e-commerce development forum, the experience shared by Zhong Tao, the operator of seven wolves, is obviously noteworthy. He believes that the most important factor in consumer online shopping is "like what you like", and brands that can be spread by consumers can be called brands. At the same time, he also pointed out that "the way to solve the problem of brand is to restore the essence of brand retail". We need to create brand power, social and communication power, build up word of mouth, and create a good shopping experience. Let customers feel your change, let customers participate in your business, and let customers interact with customers. < /p >
< p > to enter the fifth stage of the electricity supplier, besides the traditional brand, there are also pure electric brand such as < a > Korean clothing house "/a", "Yin man" and so on. Although they can not compare with the traditional brand of electric business in terms of brand value and details, their success on the road of electronic commerce is worth learning from the traditional brand of the electricity supplier. < /p >
< p > everything is developing and changing. In the near future, the development of electric business will have 6, 7, 8, 9... Stage, but it will never change. Whoever will pay the bill will be the core. < /p >