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China Textile Is Approaching Overseas Terminal Brand For Inspiration

2013/7/24 20:30:00 32

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Textile Products Textile Industry Textile Enterprise Printing And Dyeing Enterprise

Fujian Longfeng < a target= "_blank" href= "http://www.91se91.com/" > textile > /a > Science and Technology Industrial Co., Ltd. executive director, Chen Qiuyou, director of marketing of Limited by Share Ltd, Guangdong de Mei fine chemicals Limited by Share Ltd, Hunan vice president of Huasheng Group, Gu Zhongwei, general manager of Wuxi Heng Tian dyeing and Printing Co., Ltd., Mo Bingrong, chairman of Zhejiang Jiaming dyeing and finishing Co., Ltd., Mo Bingrong, what do they see and feel and how to practice? 
Chen Qiu, director of marketing in Guangdong P, explained that the purpose of this trip is to understand what the downstream businesses are doing. Although de Mei is engaged in dyeing and finishing auxiliaries industry, but he said that enterprises are developing products according to the needs of downstream a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > enterprises. 
 understanding the terminal market is also the aim of many peers. This is a rare opportunity to face to face with foreign a href= "http://www.91se91.com/news/index_c.asp" > clothing brand < /a > business, not only to understand their needs, but also to be inspired and inspired by their specialization and rigour. 
 professional, because the enthusiasm for the industry 
 two business leaders shared a story about the elderly in red. In the design room of an enterprise, they saw a more than 70 year old man dressed in red and hale and hearty. He was discussing the details of the sample with his young colleagues. In the ensuing conversation, they learned that the old man was one of the founders of this enterprise. "Her love for this industry has touched us. This is what we call the entrepreneurial spirit. Without impetuosity, no quick success and instant benefit, we can submerge our minds and do things like carving artworks into every product." Gu Zhongwei, general manager of Wuxi Heng Tian, sighed. 
"P" may be precisely because of their enthusiasm for the industry, adhere to every little detail to do well, so when entrepreneurs look back on this trip to Germany and Germany, the most talked about and most deeply touched is the "professional" of these foreign enterprises. 
 Germany outdoor a target= "_blank" href= "http://www.91se91.com/" > dress /a > retail group Globetrotter flagship store's display design and operation mode, so that Yang Jie, vice general manager of Hunan Hua Sheng is quite enlightened. In his view, the Globetrotter store features outdoor sports hall, museum and experience hall. First is the high quality service details, such as children's gold pool, children can play here, also set up a reading area, customers can sit down to browse all kinds of sports and leisure books, and enjoy the coffee provided by shopkeepers. At the same time, the store has added experience functions, such as tent experience area, glass climbing wall climbing area, customers can also enter the special experience room in the down jacket to test its warmth retention. 
 according to Yang Jie, Globetrotter has not only sold its own brand products, but also sold and other Brand Company products, the company has set up a team responsible for the evaluation and selection of the existing brands and peripheral brands, eliminating a batch and introducing a batch every year, so as to keep selling products innovative and meet customers' changing personality needs. Apart from the physical sales of stores, Globetrotter also pays special attention to other sales modes, such as online retailing, catalogue sales, and so on, so as to complement each other and sell services in an all-round way. 
 2010, Hunan Huasheng created its own "a href=" http://www.91se91.com/news/ "dress company" /a. Before Yang Jie's trip, he had already finalized the design of the first flagship store with the company's design team. After returning home, Yang Jie convened the flagship store design team for the first time, and shared his experience with Globetrotter flagship store. "After the negotiations, the team will make some adjustments to the original plan, further increase the display area of the casual clothing and home textile, add some of the bast ornaments, and truly achieve the requirements of the living quarters of the hemp products; further emphasize the natural and environmental protection in the decorative tone style, and highlight the concept of linen elements in the interior decoration and household layout." Yang Jie said. 
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 preciseness, do not let go of every detail /p >
 Gu Zhongwei, general manager of Wuxi Heng Tian, saw this scene in a company: 4 < a target= "_blank" href= "http://www.91se91.com/" > designer /a > adjust the sample details on the fitting model, almost every part will be discussed repeatedly, will also match the accessories, taking into account the details of the final store display. "It can be said that their brand operation is very mature, but at the same time, they can see that they are very strict in every detail." Gu Zhongwei said that there is not much cooperation between Heng Tian and European enterprises, but they still feel deeply about their high demand for quality and performance and the ability to control fashion and fashion trends. 
 to the "preciseness" of Deyi a href= "http://www.91se91.com/news/" > textile enterprise < /a > also deeply felt the executive director of Fujian Longfeng Weng Zhihan. Although there is not much trade between these two countries, enterprises basically choose to cooperate with fabric middlemen. It is not necessary to say that it is necessary to conclude trade cooperation with European enterprises such as Germany and Italy. In addition, their demand for product quality is also very high. "For those companies that cooperate with Longfeng, they will not emphasize the function of the product too much, but the quality requirement of the product is very high. In addition, once they cooperate with them, they will not change suppliers at will, but also provide enterprises with trend information and demand information. They are very particular about integrity. Weng Zhihan said. 
"P >, and this German and Italy trip, Weng Zhihan once again felt their preciseness:" we visited these garment enterprises, from design to store display, have taken into account what consumers need, how to display consumers to better understand products, and so on, each link is very humane. I think that's why they can make small investments and make big profits. " 
 this kind of rigorous work attitude is very infectious, and also let Mo Bingrong, chairman of Zhejiang Jiaming dyeing and finishing Co., Ltd. find the need to improve the internal management of the enterprise, that is to enhance the sense of service. He sighed, "at present, the service consciousness of the company needs to be enhanced. For the company, the next process is the customer of the above process. Every process should take the service concept of" customer first "to treat the next process, so the production will flow smoothly. From the perspective of customers, we should think more and believe that we will win more markets. " 
 strong > speed, the competitive edge of information age /p >
 informatization has become one of the most frequently mentioned words when communicating with entrepreneurs. Chen Mei, director of marketing in Guangdong de Mei, said he saw the control of informatization under the trend of "small batch, multi variety and fast delivery". Gu Zhongwei, general manager of Wuxi Heng Tian, was surprised to see that the computerization of warehousing and logistics was convenient and quick, while ensuring the accuracy of data. 
 although as an upstream enterprise, information construction is different from fast fashion clothing brand, but entrepreneurs say that information construction will be an important development direction for their future business management. 
 Weng Zhihan, executive director of Fujian Longfeng, said that the company will spend 4 years on the existing basis to further enhance the information management of enterprises. "Longfeng's industrial chain extends from < a href=" http://www.91se91.com/news/ > grey cloth > /a > to clothing. Our information construction will also be completed in several steps: first, we will connect all the factory ERP together; extend to the offices where the enterprises are distributed throughout the country; extend to the suppliers of the enterprises; finally, we will join the franchisees and sales outlets of the enterprises to achieve the integrated and efficient management of the enterprises. " Weng Zhihan talked further. 
 Gu Zhongwei, general manager of Wuxi Heng Tian, also said that enterprises attach great importance to information construction. At present, special departments are responsible for ERP management of enterprises. "A Japanese customer who has established a long-term cooperation with the enterprise will share the information platform with us so that we can see the use of the goods, make up the bill or return the bill every day." Gu Zhongwei said that the information management of enterprises is limited to the internal, and will also consider developing in this area, and sharing information resources with suppliers. 
 "as a superior enterprise in the field of auxiliaries for dyeing and finishing materials, we have achieved information management in production and achieved the confidentiality of recipes and process control." Guangdong de Mei marketing director Chen Qiuyou said. Zhejiang Jiaming chairman Mo Bingrong also said that information construction will be the focus of enterprise upgrading at this stage. 
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 related links 
＜p＞　　在德意期間，北京楚星、達利絲綢、福建龍峰、廣東德美、湖南華升集團、聯盛福建、紹興艾羅肯特、山東天雁、山東天翔、吳江德伊、吳江晨龍新升、無錫恒諾、浙江嘉名、浙江中紡等14家基地企業的17位老總一行,觀摩了世界范圍內規模最大、影響最大的產業用紡織品專業展覽會——德國Techtextil(國際技術用紡織品和非織造布展覽會);走訪了德國最大的戶外服飾零售集團Globetrotter、德國特呂茨勒公司Trützschler Nonwovens GmbH、吉爾瑪Gilmar集團、品高Pinko集團總部、羊絨品牌馬羅Malo集團、意大利面料及服裝巨頭——米羅利奧Miroglio集團總部及其＜a href="http://www.91se91.com/news/"＞印染工廠＜/a＞等6家歐洲著名紡織＜a href="http://www.91se91.com/news/"＞服裝品牌＜/a＞。 
Te Luth Le's strong innovation technology exhibition; Globetrotter's unique sales mode and fresh shopping experience service; Te Luth Le, a four generation family business, from the sales to the excellent after-sales service; the high quality Pinko fashion strategy and the creative technology concept; the leisure fashion lifestyle advocated by Gilma Gilmar group; Marlowe Malo group, the top brand of a Italy cashmere brand, the unique and perfect weaving and printing technology, the pleasant surprise design; the brand operation mode of the Italy group; the close cooperation between the Italy branch of Nanshan Group and the design team of the European Union, and the deep analysis of the European fashion industry by Abe, which is compact and rich.