Crazy Promotion Has Become An Important Means For Business Enterprises To Rush Traffic In The Off-Season.

< p > crazy marketing highlights the loneliness of big business in July's "off-season".

When a wave price war gives consumers some aesthetic fatigue, a new way has become an important means for business enterprises to rush traffic in the off-season.

Yi soon network related responsible person said yesterday, by the end of the year will introduce 1500 one second line of high-end boutique department store brand.

Jingdong and suning.com, which have already accelerated the department store process, will also increase the proportion of sales of department stores.

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< p > after suning.com's "de electrification" focuses on cultivating red children and Jingdong daily sales for the first time, it has exceeded 200 million yuan for a single day. In the external impression, it has always been the "3C electric appliance" easy to fast network which is mainly based on digital and communication products. It also launched the large-scale theme promotion of department stores category for the first time.

Pan Biao, chief executive of Yi soon network, said yesterday that Yi soon network has launched Ray-Ban Ray-Ban pilot series glasses this year. It will also introduce high-end watches, gifts, bags and so on. It is expected that by the end of this year, 1500 high-end brands will be introduced, and the number of products will be 3 times higher than that of the current market.

At present, Yi soon network has reached a deep cooperation agreement with P & G, Unilever, Dumex, Ray-Ban Ray-Ban, Nestle, kraft, COFCO and many other enterprises.

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< p > under the background of fierce competition of popular commodities, the high-end department store brand with certain brand threshold has been increasingly concerned by e-commerce enterprises.

According to industry sources, because high-end high-end department store brands are demanding on the platform, they generally do not allow the platform to sell too hard, so they have not been dragged down by frequent price wars.

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Compared with the price war of 3C digital and household appliances, P has always been on the edge of the electronic business platform.

The proportion of self catering department stores is far less than that of open platforms.

However, with the center tilt of large business, department stores will gradually become marginalized.

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< p > suning.com said yesterday that it will continue to focus on the cultivation of red children. Now it has set up a professional maternal and infant product division at headquarters, and has set up a special sales and marketing management department in every city.

In the future, red children will also open their own stores to deepen O2O.

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< p > Jingdong also promoted the department store products in the "6 / 18" Month Celebration month. According to the introduction, Jingdong daily sales in June 7th exceeded 200 million yuan, a record high.

Bu Guangqi, CEO, also said at a recent supplier conference that users of 3C appliances had a lower frequency of purchase. In order to further expand the market scale and enhance user stickiness, food and fast selling products will be the main direction for the second half of the year.

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< p > under the attack of giants, electric providers who have been focusing on department stores also feel the pressure.

In July, shop No. 1 launched crazy subway advertisements in Beijing and Shanghai, telling consumers that they did not want to go shopping, but they went to shop 1.

Yesterday, COFCO, which was invested in Sai Fu investment fund, also said that it would continue to increase the purchase of food online in the future.

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< p > Pan Biao said that Yi soon network department store is holding its first large-scale promotion.

"From the point of view of discounts, there should be no enterprise in July that is much more promotional and cheaper than us."

Pan Biao disclosed that in the first half of this month, the volume of orders during the department store activities of Yi Xun net increased by 120% over June.

At present, department stores in East China, Southern China and North China have accounted for 30% of the total orders.

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