How Should Clothing Sales Channels Be Scientifically Managed?

< p > (1) carry out scientific channel planning and design < /p >

< p > your brand is positioned. You need to locate your channel according to brand positioning.

Healthy channels tend to have more sales power than large and virtual channels, and some enterprises blindly pursue the number of terminals, which is not worth the candle.

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< p > we now emphasize the combination of advertising and sales, closely integrate advertising and sales separated from sales, concentrate products, concentrate manpower and concentrate terminals, and quickly form a momentum of booming sales.

The root of this practice is also in the planning and design of enterprises' channels. Tang Wan Xin said, "no planning is a waste of words". The terminal management platform is a solution to the terminal problems of enterprises.

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< p > (two) strengthen channel diagnosis < /p >

< p > after diagnosis, the planning of an enterprise is planned.

After diagnosis, the problem of channel will be seen more clearly and accurately, so as to find the root cause of the problem.

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< p >, therefore, as a relatively strong circulation "a target=" _blank "href=" http://www.91se91.com/ > clothing < /a >, it is very important to channel the channels frequently, and find out various problems in time and deal with them.

Many enterprises still lack effective management measures for the terminal. If conditions permit, some consulting and planning companies can be regularly diagnosed.

Channel defects often strike the market huge. It is easy to bring about a vicious circle, and even bring fatal consequences. Timely diagnosis shows that it can be effectively prevented and treated effectively.

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< p > (three) strengthen channel governance < /p >

< p > there must be resolute means to govern channels. Dealers who violate the rules should not tolerate them, otherwise they will make them worse.

For example, barcode management or special treatment of products can help to prevent fleeing goods. The price of products should be unified nationwide, and the minimum discount range should be agreed. A firm punishment for violating the company's price policy can make the channel price system standardized.

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< p > nowadays many clothing enterprises collect money or franchise fees. I think this is a good thing, which is conducive to the healthy development of the clothing industry. Collecting business margin for agents and franchisees can effectively prevent fleeing and guarantee the price system, which is conducive to improving the quality of service and increasing the input in market management.

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< p > it needs to be pointed out that penalties are limited. For large channels, the general manufacturers can not govern. For small businesses, the East is not bright and the west is bright. The result of factory governance is a decline in performance.

In short, the channel is always the strategic resource of the enterprise, rather than the general tactical resources. Therefore, as an enterprise with an ambitions to create a national brand of clothing, we must pay attention to strengthening the service strength to the channel business. This is a strategic work content.

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< p > the reason why there is a channel problem is that many enterprises do not have the ability to innovate in sales mode. Any clothing brand in the world is a very professional dealer business consultant.

There is no need for a lot of channel service personnel, but they must be precise. They should be able to assist dealers in doing business and master relevant knowledge. For example, there are two key links in clothing: whether products are suitable for consumption trends and products and how to break through the comfort and speed of terminals.

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< p > (four) brand breakout < /p >

< p > in the final analysis, the competition in the clothing market depends on building the brand to win. That is, before consumers enter into the shopping mall, they already have established brand choices in their minds.

Clothing products are easy to imitate and can be distinguished only through different shapes of brands.

You don't need to break the brand in the vast ocean of brands. You need courage and courage to break through.

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< p > in China, even if you make Armani in China one day, you must worry about your channel.

The Chinese director of a famous foreign clothing brand said: "China is too big, and the change is too great."

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< p > brand breakout requires a lot of supporting resources. Just like the football team in the world cup, it depends on the coordinated operation of the whole system.

Without channels, there is no golf course. Football without court is acrobatics rather than a real football match. Therefore, playing football well and making the world crazy is good golf course besides the star products, so that is the real football, of course, it will be a real brand.

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< p > > "the brand has the market, the channel has the world", the clothing dealer must treat the business as a career.

Although the market space is unlimited, but challenges and opportunities coexist. Every enterprise and distributor in the clothing market should explore and excavate its own characteristic a href= "http://fz.sjfzxm.com/" > dealer channel < /a > in the process of development. If there is a channel, the brand will not be far away!