Brand Marketing: Enterprises Are Paying More And More Attention To The Construction Of Market Access.

With the continuous development of China's economy and the impact of economic globalization on the domestic market, the market is becoming more rational and the competition is becoming increasingly fierce. The marketing channel has become an essential channel for the enterprise system to win the market. Enterprises also pay more and more attention to the construction of the market access, and have established a fairly large distribution network: branches, subsidiaries, offices, and a wide range of agents, franchisees, chain stores and franchised stores. However, how to effectively manage the distribution network across the country has become a difficult problem for enterprises.

about clothing For enterprises, what should be included in information technology? Mr. Wang, President of a chain operation center in Beijing, thinks that the informatization of clothing enterprises usually includes the following software systems, including finance, distribution, production, office automation and computer aided design. Besides, foreign trade enterprises also have specialized foreign trade software. Among them, financial and computer aided design software is widely used in the clothing industry.

"Distribution system for Brand clothing Enterprises are the most important and the most difficult to implement. "Further analysis by Wang further pointed out that the future development of the garment industry will be more specialized, and the production and sales of enterprises will be separated gradually, and the brand enterprises will transform from production and management to sales. At present, domestic clothing enterprises usually adopt the way of brand chain store direct selling and shopping mall distribution. The mode of chain retail includes direct stores and franchised stores, and there are many forms such as franchised stores, shops and shops. All of these decide that the core of informatization of clothing enterprises is distribution informatization.

There are fewer chain stores and hundreds of clothing brands. We must rely on information technology to achieve efficient management of headquarters, logistics centers, distributors and shops. Otherwise, there will be no effective link between headquarters and franchised outlets, and there will be no market resultant force.

To this end, in order to adapt to the increasingly specialized and differentiated features of the garment industry, the franchisees of discount chains have provided more convenience and speed. This discount chain is currently discussing with the most famous information software companies in China about the information and networking of the discount chain. I believe that in the near future, a discount chain with modern, informational, networking, chain and personalized will appear in the front of the vast number of consumers and many franchisees.