Adidas CEO Talks About Beijing Olympic Games

Recently, the official partner of the Beijing Olympic Games, the German Adidas company and the Chinese Consulate General in Munich, the Nuremberg municipal government of Germany and the Olympic Association of China, France and the Rankine region jointly held the Olympic morning games in Nuremberg to make the Olympic Games for the upcoming opening ceremony.

Adidas is the world's second largest sporting goods manufacturer.

In early 2005, Adidas officially became the official partner of the 2008 Beijing Olympic Games, providing sports equipment for all the staff and technical officials of the Beijing Olympic Games and Paralympic Games, and providing sportswear for Chinese sports delegation to Beijing Olympic Games.

Adidas CEO Haina believes that the Beijing Olympics has a special significance for the development of Adidas: "Beijing Olympic Games is a special opportunity for Adidas to display its Olympic sports brand and its ability to provide the best products for athletes all over the world.

The Beijing Olympic Games will be the largest and the largest number of Olympic Games in history. This is a good platform for Adidas to show itself. "

A few days ago, Adidas officially released the Chinese sports delegation's award dress for Beijing Olympic Games, which was produced by high-tech digital printing technology.

Haina has revealed that Adidas will also show its latest products and technological innovations in the field of sports shoes to the world at the Beijing Olympic Games, involving most sports.

As early as 1993, Adidas set up a Chinese branch to enter the Chinese market and gradually become one of the most influential sports goods brands in China.

After becoming an official partner of the Beijing Olympic Games, Adidas has increased its investment in China.

"Adidas hopes to awaken the Olympic sentiment of the Chinese people.

China is going to organize an excellent Olympic Games. If Chinese athletes want to win the competition, the Chinese people will be proud of their country. We hope to make contributions to it. "

Adidas has been sponsoring the Olympic Games for 80 years and has a long tradition of Olympic marketing.

Haina said that due to good cooperation with China, especially by the Olympic Games, Adidas's sales in the Chinese market in 2009 will exceed 1 billion euros, a year ahead of schedule.

Some western countries have been trying to put pressure on China through the Olympic Games.

As a partner of Beijing Olympic Games, Adidas has also been under pressure. Some German media even asked Adidas to make a stand on the so-called "China's human rights issue".

Hina expressed strong opposition to the practice of linking politics and sports.

He said: "political issues are statesmen, and sports can not solve political contradictions.

I think it is wrong to pfer political contradictions to athletes.

It has no effect on the boycott of the 1980 Moscow Olympic Games and the 1984 Losangeles Olympic Games. Those who can not participate in the Olympic Games are the victims.

Adidas supports athletes, and sports should bring joy. "

On the opening day of the August 8th Beijing Olympic Games, Haina will take part in the final stage of the Beijing Olympic torch as a torchbearer.

For the upcoming Olympic Games in Beijing, he expressed his wish: "on the one hand, I hope athletes can achieve excellent results.

On the other hand, I believe that people who go to China to watch the Olympic Games will have a new and positive impression on this country and its people.

In the past 10 years, I have been to China many times, and my feeling of China has changed dramatically.

I like the atmosphere of China's national action and the Olympic passion of the Chinese people.