Chengdu Shoe Enterprises Enter The Footwear Industry Kingdom

With a full box of corporate publicity materials, yesterday, Chen Xiao, general manager of Fang Yu footwear industry in Chengdu, embarked on a journey to Italy. He also accompanied more than 30 local costumes and shoemaking executives of Chengdu.

They will participate in the "2008 Sichuan EU economic and trade activities week" held in Italy in July 21st and have "zero distance contact" with international famous brands.

Learn from the experience of shoemaking kingdom, "Italy is the birthplace of shoemaking kingdoms and women's shoes, and their shoemaking skills are among the top in the world."

Chen Xiao, 21, is the youngest shoe trader in the delegation. He is from a shoemaking family. He is full of expectations for this trip.

"To learn from each other in detail, their requirements for technology are absolutely the best." Chen Xiao, for example, has noticed the viscose craft of Italy shoes, not only sticking to beautiful appearance, but also a pair of shoes that are not rotten, but in China, shoes degumming is a common thing. "This time, I must understand these details one by one."

Wu Deqing, the boss of Chengdu's estate, believes that the economic and trade activities are coming at the right time. In March this year, a trade union in Italy visited Chengdu and reached a cooperation intention with Wu Deqing.

"Learning from Italy before cooperation will help us improve our own shortcomings and further integrate with international standards."

"You come to me" to speed up the process of cooperation is not the first contact between Chengdu's local shoe companies and European Union countries such as Italy.

China's women's shoes are held annually in October for the international procurement Festival. The shoe Association and enterprises in Italy are regular customers.

In last year's procurement Festival, Giuseppe Benado, chairman of the Italy Association of shoes and footwear experts, was amazed by the detailed understanding of exhibitors and immediately expressed their intention to cooperate.

This includes 2 million euros of commissioned shoe orders and a plan to build a joint venture high-tech shoe factory with a local shoe manufacturer in Chengdu.

If the shoe factory is built, it will become the first shoe factory in China to make full use of computer 3D technology.

After 8 months of negotiations, the cooperation between the two sides has reached the final stage. At present, the Chengdu shoe enterprise has carried out personnel training in accordance with the requirements of the Italian side.

Only 13 international companies came to attend the international procurement festival in October last year, and this year's number has risen to more than 20.

Venice BALLIN, Marche's DINOBIGION, Spain Wonders and other regional president shoemaking enterprises will represent the top level of the world shoemaking enterprises to attend the meeting.

"Italy, Spain and so on are all traditional shoe making powers. Chinese shoe manufacturers can take the initiative to help European shoe companies to develop high-end Chinese market, while European shoe companies can support China's low-end products to enter the local market, and through cooperation, they will achieve bilateral trade."

Peng Jun, director of the industrial operation center of China Women's shoes capital, said.